Elijah Craig Barrel Proof C918, Knob Creek Single Barrel "The Green Monstah", and Stagg Jr Batch 10 (126.4) Reviews

The state of American whiskey in 2019 is a weird place. The demand for allocated bottles has been in a fever pitch and seems to have no end in sight. Even worse, the list of whiskeys that are now considered allocated has become a sad state of affairs. …

The state of American whiskey in 2019 is a weird place. The demand for allocated bottles has been in a fever pitch and seems to have no end in sight. Even worse, the list of whiskeys that are now considered allocated has become a sad state of affairs. A quick look the recent influx of posts on /r/whiskyporn that are treating bourbons like Weller Special Reserve and Blanton's as coveted major scores has anyone that's been around a while thinking we've hit rock bottom yet despite that sentiment the WTFs just keep coming.
But for all the silly shit that is happening in the whiskey scene, there are some bright spots, and one of those is that we are in a golden age of well aged, high proof, decently priced, not impossible to find bourbons and ryes. There are so many more good high proof options today than there were 6-7 years ago and even with the crazy demand, most of them are not that hard to come by. So with that in mind, I thought it would be fun to compare three popular options against each other, all of which I was able to find at retail just by walking into a shop, no special favors required.
bottle

Elijah Craig Barrel Proof C918

Kentucky Straight Bourbon Whiskey; Aged 12 years; 65.7% ABV; $75
Nose: Woody and sweet, just like what you should expect from a twelve year old cask strength bourbon.
Taste: Lots of lush sweet caramel up front and some rye spice bite in the backend. The ever increasing peanut note I am getting in Heaven Hill these days is there in the form of peanut butter marshmallow smores. The finish lingers for quite a while with an oak laden sweet spice punch. There is plenty of wood depth there but there are also twangs of a younger, green wood taste that I sometimes get in this product's younger brother, Henry McKenna Bottled in Bond.
Thoughts: This is good but if I am going off memory it is far from the most complex ECBP I've ever had. The touch of green wood is the biggest detractor here for me, I don't recall ever getting that in the older ones. It's probably just me but I feel like these just aren't as good as the releases from 2-3 years ago. Still a very solid high proof bourbon and if found a retail is a buy on sight for me.
Rating: B/B+

Knob Creek Single Barrel "The Green Monstah" Selected by Barrels & Brews

Kentucky Straight Bourbon Whiskey; Aged 15 years 1 month (label is incorrect); 60% ABV; $50
Nose: A remarkable balance of a ton of wood and just as much sweetness. Very, very good.
Taste: Sweet nutty flavors like peanut brittle with lots and lots of oak. It's a bit dry but there is a lot of flavor to make up for that without being bitter. The finish rides out with dark cocoa sweet vibes and touches of rye spice but again it's super oaky and yet just as sweet. Not much to say other than it's a flavor bomb.
Thoughts: I've had mixed results with these older aged Knob Creek Single Barrels but this one is a home run for me. I did a bottle split of Booker's 30th with a friend and this is easily better for me and probably the best Knob Creek Single Barrel I've had yet. The Barrels & Brews guys have been doing a hell of a job with their selections and this one is no different. 
Rating: B+

Stagg Jr Batch #10

Kentucky Straight Bourbon Whiskey; No Age Statement; 63.20% ABV; $50
Nose: A sweeter, fruitier nose than the other two which make sense given the likely age of 9ish years. Cherries, peaches, stone fruits, and woody caramel.
Taste: A balanced, classic taste of bourbon with an equal combo of fruit, sweet, and oak. Sugary salted fruit pie crust comes to mind for the sweet notes along with just enough wood depth to balance things out.
Thoughts: This is a completely different vibe than the ECBP and KCSiB which makes sense since it the youngest in the bunch. That's not necessarily a bad thing here though as it's able to showcase more dimensions that just being an oak bomb. This isn't as good as Batch 9 which I still think is the best release of Stagg Jr yet but this is a quality product that I think as time goes by is slowly but surely chipping away at ECBP as the most consistent best bang for your buck high proof bourbon. At retail, these are a buy on sight for me all day long.
Rating: B
Note that price is not considered when assigning a rating.

THE 7 KINGS OF KENTUCKY BOURBON

THE 7 KINGS OF KENTUCKY BOURBON To say that the bourbon industry is in the midst of a boom is an understatement. With more than $8 billion  in global sales (up from just $376 million in 2002), bourbon has evolved from being the “Southern Gentleman’s drink” to replacing Gran Cru […]

The post THE 7 KINGS OF KENTUCKY BOURBON appeared first on Bourbon Of The Day.

Rate this post

THE 7 KINGS OF
KENTUCKY BOURBON

To say that the bourbon industry is in the midst of a boom is an understatement. With more than $8 billion  in global sales (up from just $376 million in 2002), bourbon has evolved from being the “Southern Gentleman’s drink” to replacing Gran Cru Bordeaux and 40 year-old Glenfiddich as the must have spirit – and if you disagree, try to get your hands on a bottle of Pappy Van Winkle!

Behind the boom is a very close knit fraternity of master distillers whose lineages trace back to the very beginnings of bourbon production. These are the master distillers that dutifully guard the standards set forth by the originators whose names grace millions of bottles of bourbon. These are the 7 kings of Kentucky bourbon.

HARLEN WHEATLEY OF BUFFALO TRACE

Harlan Wheatly Master Distiller Buffalo Trace Distillery
photo credit: BuffaloTrace.com

Harlen Wheatley was named Master Distiller of Buffalo Trace in 2005, becoming the sixth Master Distiller of the operation since the Civil War. Despite skyrocketing demand, Harlen has managed to maintain the integrity of Buffalo Trace and all of the legendary brands within its portfolio.

His tenure hasn’t been without challenge; it remains to be seen how Harlen will stay the course after the death of Master Distiller Emeritus Elmer T. Lee in 2013. Elmer T. Lee’s signature bourbon remains one of Buffalo Trace’s signature products thanks to the ability of Mr. Lee to find and bottle the most select barrels for his bourbon. Without Elmer’s palate, refined after nearly three decades of production. There are also rumors that amid high demand,W.L. Weller is being discontinued, although Buffalo Trace President Mark Brown has denied such rumors.

Amid these challenges is the wildly successful Van Winkle line. Julian “Pappy” Van Winkle, for whom the coveted bourbon is named, started selling whiskey in 1893 as a salesman for W. L. Weller.  He would rise to the presidency of the company, and became the first in four generations of Van Winkle bourbon-making, followed by his son, Julian Jr. Julian Van Winkle Jr. ran operations at the Stitzel-Weller Distillery up until its sale in 1972, when he brought a pre-Prohibition label called Old Rip Van Winkle back to life using whiskey stocks from the old Weller Distillery.

His son, Julian III, took over in 1981 and continues to run operations with the Van Winkle brand at Buffalo Trace Distillery along with his son Preston.Never in the history of bourbon has one brand experienced as much craze as Pappy Van Winkle, and all this can be credited in no small part to the intelligence and dedication of its Master Distiller, Harlen Wheatley. (The Van Winkles have a partnership with Buffalo Trace which supplies them with much of their bourbon and bottles their product, and it’s long been known that the younger Van Winkle bourbons are distilled by Buffalo Trace.)

Within the past decade, Buffalo Trace has won more awards than any other distillery in the world, including an unmatched seven “Distillery of the Year” titles. Such performance can largely be attributed to Mr. Wheatley, a legitimate king of Kentucky bourbon.

JIMMY RUSSELL OF WILD TURKEY

Jimmy Russel Master Distiller For Wild Turkey
photo credit: WildTurkeyBourbon.com

James “Jimmy” Russell – the Buddha of bourbon – is the master distillers’ master distiller.  No distiller in the history of American bourbon has served as long as he has. His recent 60th anniversary celebration coincided with the opening of a brand new 9140-square foot visitors center in 2014, and brought out the biggest names in bourbon. Even Kentucky’s Governor, Steve Beshear came out to toast Jimmy!

As only the third Master in the history of Wild Turkey operations, Jimmy has stood his post for more than half a century – sometimes seven days a week. “When I started here 59 years ago we were filling 70 barrels a day. Now we are filling 560,” Russell said. “We had four storehouses then, and now we have 26 that hold 20,000 barrels, and one that holds 50,000.”

When asked if he had ever considered retiring, his response was ” I don’t consider this a job. It’s one of the things I’ve been blessed with in my life. I enjoy coming to work: I get to taste bourbon all day. I only live six miles away, and a lot of the time, I come out on Saturdays and Sundays just to say hello to the people working.”

Under Jimmy Russell’s tenure, Wild Turkey has endured more changes in the past decade as the brand has since its birth in 1940. The demand for the “kickin’ chicken” from new markets and younger drinkers has led to an expansion of the original Wild Turkey bourbon into flavored whiskeys and liqueurs. Wild Turkey American Honey came on the scene in 2007, shortly before the company was acquired by Campari Group. Later, in 2012, Jimmy and his team released Wild Turkey Spiced, the worlds first ever spiced bourbon. Whatever your take on flavored bourbons, these new additions have taken Campari’s stock to new heights.

While it is speculated that these moves into the flavored bourbon arena where at the behest of Campari, Jimmy Russel has continued to do his thing on the traditional side of the house. Wild Turkey 81 proof, Wild Turkey 101, and Wild Turkey Traditional remain the number 1 premium Kentucky straight bourbon whiskeys on the market.

In recognition of his contribution to American heritage, Jimmy Russell has been honored with his namesake bourbon – Russell’s Reserve, and a limited edition mingling of 13 and  16-year-old whiskies, called Wild Turkey Diamond Anniversary.

FRED NOE OF JIM BEAM

Fred Noe Master Distiller at Jim Beam with his son Freddie Noe IV
photo credit: @FredBNoe

Fred Noe, Jim Beam’s great-grandson, is the seventh-generation master distiller at Jim Beam in Kentucky. He took over in 2007, and is a direct descendent of Jacob Beam, who sold his first barrel of whiskey in 1795. He was reared under the watchful eye of Booker Noe (whose namesake bourbon, Bookers, is one of my personal favorites) and tells some great stories about life as a member of the “first family of bourbon”;

“My first recollection of going to the distillery was when I was about seven years old. My dad Booker Noe was committed to the plant. It was like his other son and I was always curious as to what took up all of his time over there. I wanted to be part of what my dad was a part of. So when my dad first took me to the distillery, I was like a kid at Christmas. I remember standing looking up in awe at the rack houses full of aging barrels of bourbon.” – Fred Noe

Fred Noe ensures his family’s legacy is maintained with laser-like focus and discipline. He told The Economic Times that “Throughout the years, we’ve maintained a single-mindedness about us that has kept us on the right track. From the start, Jacob Beam stayed true to the task at hand and never lost sight of the goal: make the best whiskey. Seven generations later, I’m following the same mantra and Jim Beam Bourbon has become the world’s No.1-selling bourbon whiskey in the world.”

Jim Beam has been in the news lately as Suntory, the Japanese spirits giant, acquired Jim Beam, Inc for $13.6 billion in cash. Despite the acquisition, Fred Noe and the rest of the team are expected to stay in place and keep doing what they have been doing for generations.

DAVID PICKERELL OF MAKERS MARK

David Pickerell Master Distiller at Maker's Mark
photo credit: Whistle Pig Whiskey

We know that Greg Davis is the current Master Distiller for Makers Mark, and his absence from this list is in no way pejorative. Greg has had a distinguished career at Tom Moore prior to his current position, and we look forward to seeing how his current achievements will pan out.

…But Greg doesnt have a tattoo of George Washington’s still on his arm. David Pickerell does.

Dave served as the Master Distiller for Makers Mark from 1994 until he departed in 2008. During his time there, he grew Makers Mark from a craft distillery into a  1.3 million case per year operation.

David currently leads what has become the craft distillery movement. He told Whisky Advocate that “Part of my dream is seeing lots of new expressions of whiskey … good ones … from all over America… hit the market… representing a new sort of terroir, where true geographical differences in the U.S. can not only be expressed but also clearly differentiated.  I believe that the effects of locality on grain, water, and climate can be best expressed in a micro-distillery. ”

His dream is coming true. On the heels of the bourbon boom, hundreds of craft distilleries – from California to New York- have launched in the past few years. David Pickerell has been a positive force behind this boom with his push to bring down the cost of equipment for micro-distillers, as well as his willingness to work behind the scenes with individuals wanting to try their hand at producing whiskey.

He teamed up with WhistlePig whiskey out of Vermont to serve as master distiller for the operation, and currently serves as a Managing Member and Senior Consultant at Oak View Consulting, LLC providing consulting services to the craft beverage alcohol industry. He is also behind the scenes serving as the Master Distiller for Hillrock Estate and George Washington’s Distillery at Mount Vernon, where he oversees the commercial production of George Washington’s Rye Whiskey.

Because of David’s work, Makers Mark has become a powerhouse in his own right, and untold numbers of craft distillers have been able to make their dreams of producing fine whiskeys come true.

CHRIS MORRIS OF WOODFORD RESERVE

Chris Morris Master Distiller at Woodford Reserve
photo credit: Woodford Reserve

Chris Morris is literally a rockstar in the bourbon community. When he speaks, the entire industry listens! When he headlines a tasting event or lecture, the rooms are filled to seating capacity. If bourbon making is part art and part science, Chris Morris is Picasso meets Einstein!

It is from Chris Morris (courtesy of the Woodford Reserve Bourbon Academy that he runs) that we have come to understand the 5 sources of bourbon flavor.

It is Chris Morris who pushed for the US Senate’s approval of September as National Bourbon Heritage Month – an observance in the United States that calls for celebration of bourbon as America’s “Native Spirit”.

It is Chris Morris who brings us the annual Woodford Reserve Master’s Collection, a 12,000 bottle limited bourbon release of once-in-a-lifetime bourbons that have a single, unique aspect. (For instance, the Four Grain is the only bourbon in the world to be distilled only in copper pot stills, and is made of a specially designed mixture of corn, wheat, rye and barley rye and fermented with a special yeast.)

Suffice to say, I am a big fan!

Chris Morris joined Brown-Foreman as an intern in 1976 at the ripe old age of 16 and worked his way up to Master Distiller in 2004. On his way to becoming a master distiller he performed in every capacity, from sweeping the floors to working in the company’s lab breaking down the chemicals in alcohol.

Chris Morris is a man who knows his craft inside out. According to an article published in the WSJ, “Mr. Morris takes extensive tasting notes. Over the past 15 years, he has filled 20 to 30 notebooks, in addition to countless files. Things like the aroma, taste and finish are extensively documented.”

His hard work shows, and has paid off handsomely for the brand. Sources say that Woodford Reserve experienced a record volume of nearly 250,000 nine liter cases and grew net sales by 28% globally in fiscal 2013.

JIM RUTLEDGE:  MR. FOUR ROSES

Jim Rutledge Master Distiller at Four Roses Bourbon
photo credit: Four Roses Bourbon

For 45 years, “Mr. Four Roses” has been bringing home the bacon for the Four Roses brand and the bourbon industry as a whole. Many older bourbon enthusiasts can remember a time before Rutledge when Four Roses was considered low brow and bottom shelf. He took on the task of turning the brand around with all the might he could muster, serving as a distiller, brand ambassador, and very serious business man all in one.

The reward for all his hard work (and one of the best turnarounds in bourbon history) is inclusion in the Bourbon Hall of Fame,  Malt Advocate’s “Life Time Achievement Award” in 2007, an award for “Distillery of the Year” at WhiskyFest in New York City in November 2008 and an award for the industry’s “2008 Ambassador of the Year for American Whiskeys.” Today, Four Roses (a Kirin brand) continues to blow bourbon drinkers away.

Update:  In September 2015, Brent Elliott replaced Jim Rutledge, as the new Master Distiller of Four Roses Bourbon.  He has worked closely with Jim for the last 10 years as Director of Quality, helping to select the best barrels of Bourbon at their peak of maturation.  

Brent Elliot Master Distiller at Four Roses Bourbon
photo credit: Four Roses Bourbon

PARKER BEAM OF HEAVEN HILL

Parker Beam of Heaven Hill Distillery
photo credit: Heaven Hill Distillery

No list of bourbon royalty is complete without Parker Beam. According to the Bourbon Heritage Center, “Park Beam, Parker’s grandfather and namesake, was the brother of James Beauregard Beam, better known as “Jim” Beam. It was Parker’s father, Earl, who was the first to ply his trade at Heaven Hill. Earl, in turn, turned the reins over to Parker in 1975. In doing so, Parker became the sixth generation Beam to earn the title Master Distiller. With Craig Beam entrenched in the business of distilling, the family’s continued legacy of making Bourbon is assured. Parker Beam began working at Heaven Hill in 1960 while Craig began work with the company in 1982.”

Parker has been in the industry for more than 50 years and is considered Bourbon Royalty. He oversees the production of the fine bourbon that has made Heaven Hill the seventh-largest alcohol supplier in the United States, the second-largest holder of bourbon whiskey in the world, the only remaining family-owned distillery in Kentucky, and the largest independent family-owned and operated producer and marketer of distilled spirits in the United States.

He follows in the tradition of a long and distinguished line of bourbon makers – All of the Master Distillers at Heaven Hill since its founding have been Beam family members; from Joseph L. Beam (Heaven Hill’s original Master Distiller) to Earl Beam (Parker Beam’s predecessor).

In 2013, Parker Beam was diagnosed with ALS, often referred to as Lou Gehrig disease. After his diagnosis, Parker launched the ALS Promise Fund, donating $20 from the sale of every bottle of Parker’s Heritage Collection Bourbon to the fund. Parker’s Heritage Collection Bourbon is an annual release that celebrates Parker’s tenure as Master Distiller.  The barrels used for Parker’s Heritage are all hand selected from prime locations in the rick house—each with the age and proof Parker feels are just right for such a rare offering.If you would like to support the ALS Promise Fund directly, we encourage you to do so directly at the address provided below.

The ALS Association Kentucky Chapter
2815 Amsterdam Road
Villa Hills, KY 41017
P: (800) 406-7702

The post THE 7 KINGS OF KENTUCKY BOURBON appeared first on Bourbon Of The Day.

THE 7 KINGS OF KENTUCKY BOURBON

THE 7 KINGS OF KENTUCKY BOURBON To say that the bourbon industry is in the midst of a boom is an understatement. With more than $8 billion  in global sales (up from just $376 million in 2002), bourbon has evolved from being the “Southern Gentleman’s drink” to replacing Gran Cru […]

The post THE 7 KINGS OF KENTUCKY BOURBON appeared first on Bourbon Of The Day.

Rate this post

THE 7 KINGS OF
KENTUCKY BOURBON

To say that the bourbon industry is in the midst of a boom is an understatement. With more than $8 billion  in global sales (up from just $376 million in 2002), bourbon has evolved from being the “Southern Gentleman’s drink” to replacing Gran Cru Bordeaux and 40 year-old Glenfiddich as the must have spirit – and if you disagree, try to get your hands on a bottle of Pappy Van Winkle!

Behind the boom is a very close knit fraternity of master distillers whose lineages trace back to the very beginnings of bourbon production. These are the master distillers that dutifully guard the standards set forth by the originators whose names grace millions of bottles of bourbon. These are the 7 kings of Kentucky bourbon.

HARLEN WHEATLEY OF BUFFALO TRACE

Harlan Wheatly Master Distiller Buffalo Trace Distillery
photo credit: BuffaloTrace.com

Harlen Wheatley was named Master Distiller of Buffalo Trace in 2005, becoming the sixth Master Distiller of the operation since the Civil War. Despite skyrocketing demand, Harlen has managed to maintain the integrity of Buffalo Trace and all of the legendary brands within its portfolio.

His tenure hasn’t been without challenge; it remains to be seen how Harlen will stay the course after the death of Master Distiller Emeritus Elmer T. Lee in 2013. Elmer T. Lee’s signature bourbon remains one of Buffalo Trace’s signature products thanks to the ability of Mr. Lee to find and bottle the most select barrels for his bourbon. Without Elmer’s palate, refined after nearly three decades of production. There are also rumors that amid high demand,W.L. Weller is being discontinued, although Buffalo Trace President Mark Brown has denied such rumors.

Amid these challenges is the wildly successful Van Winkle line. Julian “Pappy” Van Winkle, for whom the coveted bourbon is named, started selling whiskey in 1893 as a salesman for W. L. Weller.  He would rise to the presidency of the company, and became the first in four generations of Van Winkle bourbon-making, followed by his son, Julian Jr. Julian Van Winkle Jr. ran operations at the Stitzel-Weller Distillery up until its sale in 1972, when he brought a pre-Prohibition label called Old Rip Van Winkle back to life using whiskey stocks from the old Weller Distillery.

His son, Julian III, took over in 1981 and continues to run operations with the Van Winkle brand at Buffalo Trace Distillery along with his son Preston.Never in the history of bourbon has one brand experienced as much craze as Pappy Van Winkle, and all this can be credited in no small part to the intelligence and dedication of its Master Distiller, Harlen Wheatley. (The Van Winkles have a partnership with Buffalo Trace which supplies them with much of their bourbon and bottles their product, and it’s long been known that the younger Van Winkle bourbons are distilled by Buffalo Trace.)

Within the past decade, Buffalo Trace has won more awards than any other distillery in the world, including an unmatched seven “Distillery of the Year” titles. Such performance can largely be attributed to Mr. Wheatley, a legitimate king of Kentucky bourbon.

JIMMY RUSSELL OF WILD TURKEY

Jimmy Russel Master Distiller For Wild Turkey
photo credit: WildTurkeyBourbon.com

James “Jimmy” Russell – the Buddha of bourbon – is the master distillers’ master distiller.  No distiller in the history of American bourbon has served as long as he has. His recent 60th anniversary celebration coincided with the opening of a brand new 9140-square foot visitors center in 2014, and brought out the biggest names in bourbon. Even Kentucky’s Governor, Steve Beshear came out to toast Jimmy!

As only the third Master in the history of Wild Turkey operations, Jimmy has stood his post for more than half a century – sometimes seven days a week. “When I started here 59 years ago we were filling 70 barrels a day. Now we are filling 560,” Russell said. “We had four storehouses then, and now we have 26 that hold 20,000 barrels, and one that holds 50,000.”

When asked if he had ever considered retiring, his response was ” I don’t consider this a job. It’s one of the things I’ve been blessed with in my life. I enjoy coming to work: I get to taste bourbon all day. I only live six miles away, and a lot of the time, I come out on Saturdays and Sundays just to say hello to the people working.”

Under Jimmy Russell’s tenure, Wild Turkey has endured more changes in the past decade as the brand has since its birth in 1940. The demand for the “kickin’ chicken” from new markets and younger drinkers has led to an expansion of the original Wild Turkey bourbon into flavored whiskeys and liqueurs. Wild Turkey American Honey came on the scene in 2007, shortly before the company was acquired by Campari Group. Later, in 2012, Jimmy and his team released Wild Turkey Spiced, the worlds first ever spiced bourbon. Whatever your take on flavored bourbons, these new additions have taken Campari’s stock to new heights.

While it is speculated that these moves into the flavored bourbon arena where at the behest of Campari, Jimmy Russel has continued to do his thing on the traditional side of the house. Wild Turkey 81 proof, Wild Turkey 101, and Wild Turkey Traditional remain the number 1 premium Kentucky straight bourbon whiskeys on the market.

In recognition of his contribution to American heritage, Jimmy Russell has been honored with his namesake bourbon – Russell’s Reserve, and a limited edition mingling of 13 and  16-year-old whiskies, called Wild Turkey Diamond Anniversary.

FRED NOE OF JIM BEAM

Fred Noe Master Distiller at Jim Beam with his son Freddie Noe IV
photo credit: @FredBNoe

Fred Noe, Jim Beam’s great-grandson, is the seventh-generation master distiller at Jim Beam in Kentucky. He took over in 2007, and is a direct descendent of Jacob Beam, who sold his first barrel of whiskey in 1795. He was reared under the watchful eye of Booker Noe (whose namesake bourbon, Bookers, is one of my personal favorites) and tells some great stories about life as a member of the “first family of bourbon”;

“My first recollection of going to the distillery was when I was about seven years old. My dad Booker Noe was committed to the plant. It was like his other son and I was always curious as to what took up all of his time over there. I wanted to be part of what my dad was a part of. So when my dad first took me to the distillery, I was like a kid at Christmas. I remember standing looking up in awe at the rack houses full of aging barrels of bourbon.” – Fred Noe

Fred Noe ensures his family’s legacy is maintained with laser-like focus and discipline. He told The Economic Times that “Throughout the years, we’ve maintained a single-mindedness about us that has kept us on the right track. From the start, Jacob Beam stayed true to the task at hand and never lost sight of the goal: make the best whiskey. Seven generations later, I’m following the same mantra and Jim Beam Bourbon has become the world’s No.1-selling bourbon whiskey in the world.”

Jim Beam has been in the news lately as Suntory, the Japanese spirits giant, acquired Jim Beam, Inc for $13.6 billion in cash. Despite the acquisition, Fred Noe and the rest of the team are expected to stay in place and keep doing what they have been doing for generations.

DAVID PICKERELL OF MAKERS MARK

David Pickerell Master Distiller at Maker's Mark
photo credit: Whistle Pig Whiskey

We know that Greg Davis is the current Master Distiller for Makers Mark, and his absence from this list is in no way pejorative. Greg has had a distinguished career at Tom Moore prior to his current position, and we look forward to seeing how his current achievements will pan out.

…But Greg doesnt have a tattoo of George Washington’s still on his arm. David Pickerell does.

Dave served as the Master Distiller for Makers Mark from 1994 until he departed in 2008. During his time there, he grew Makers Mark from a craft distillery into a  1.3 million case per year operation.

David currently leads what has become the craft distillery movement. He told Whisky Advocate that “Part of my dream is seeing lots of new expressions of whiskey … good ones … from all over America… hit the market… representing a new sort of terroir, where true geographical differences in the U.S. can not only be expressed but also clearly differentiated.  I believe that the effects of locality on grain, water, and climate can be best expressed in a micro-distillery. ”

His dream is coming true. On the heels of the bourbon boom, hundreds of craft distilleries – from California to New York- have launched in the past few years. David Pickerell has been a positive force behind this boom with his push to bring down the cost of equipment for micro-distillers, as well as his willingness to work behind the scenes with individuals wanting to try their hand at producing whiskey.

He teamed up with WhistlePig whiskey out of Vermont to serve as master distiller for the operation, and currently serves as a Managing Member and Senior Consultant at Oak View Consulting, LLC providing consulting services to the craft beverage alcohol industry. He is also behind the scenes serving as the Master Distiller for Hillrock Estate and George Washington’s Distillery at Mount Vernon, where he oversees the commercial production of George Washington’s Rye Whiskey.

Because of David’s work, Makers Mark has become a powerhouse in his own right, and untold numbers of craft distillers have been able to make their dreams of producing fine whiskeys come true.

CHRIS MORRIS OF WOODFORD RESERVE

Chris Morris Master Distiller at Woodford Reserve
photo credit: Woodford Reserve

Chris Morris is literally a rockstar in the bourbon community. When he speaks, the entire industry listens! When he headlines a tasting event or lecture, the rooms are filled to seating capacity. If bourbon making is part art and part science, Chris Morris is Picasso meets Einstein!

It is from Chris Morris (courtesy of the Woodford Reserve Bourbon Academy that he runs) that we have come to understand the 5 sources of bourbon flavor.

It is Chris Morris who pushed for the US Senate’s approval of September as National Bourbon Heritage Month – an observance in the United States that calls for celebration of bourbon as America’s “Native Spirit”.

It is Chris Morris who brings us the annual Woodford Reserve Master’s Collection, a 12,000 bottle limited bourbon release of once-in-a-lifetime bourbons that have a single, unique aspect. (For instance, the Four Grain is the only bourbon in the world to be distilled only in copper pot stills, and is made of a specially designed mixture of corn, wheat, rye and barley rye and fermented with a special yeast.)

Suffice to say, I am a big fan!

Chris Morris joined Brown-Foreman as an intern in 1976 at the ripe old age of 16 and worked his way up to Master Distiller in 2004. On his way to becoming a master distiller he performed in every capacity, from sweeping the floors to working in the company’s lab breaking down the chemicals in alcohol.

Chris Morris is a man who knows his craft inside out. According to an article published in the WSJ, “Mr. Morris takes extensive tasting notes. Over the past 15 years, he has filled 20 to 30 notebooks, in addition to countless files. Things like the aroma, taste and finish are extensively documented.”

His hard work shows, and has paid off handsomely for the brand. Sources say that Woodford Reserve experienced a record volume of nearly 250,000 nine liter cases and grew net sales by 28% globally in fiscal 2013.

JIM RUTLEDGE:  MR. FOUR ROSES

Jim Rutledge Master Distiller at Four Roses Bourbon
photo credit: Four Roses Bourbon

For 45 years, “Mr. Four Roses” has been bringing home the bacon for the Four Roses brand and the bourbon industry as a whole. Many older bourbon enthusiasts can remember a time before Rutledge when Four Roses was considered low brow and bottom shelf. He took on the task of turning the brand around with all the might he could muster, serving as a distiller, brand ambassador, and very serious business man all in one.

The reward for all his hard work (and one of the best turnarounds in bourbon history) is inclusion in the Bourbon Hall of Fame,  Malt Advocate’s “Life Time Achievement Award” in 2007, an award for “Distillery of the Year” at WhiskyFest in New York City in November 2008 and an award for the industry’s “2008 Ambassador of the Year for American Whiskeys.” Today, Four Roses (a Kirin brand) continues to blow bourbon drinkers away.

Update:  In September 2015, Brent Elliott replaced Jim Rutledge, as the new Master Distiller of Four Roses Bourbon.  He has worked closely with Jim for the last 10 years as Director of Quality, helping to select the best barrels of Bourbon at their peak of maturation.  

Brent Elliot Master Distiller at Four Roses Bourbon
photo credit: Four Roses Bourbon

PARKER BEAM OF HEAVEN HILL

Parker Beam of Heaven Hill Distillery
photo credit: Heaven Hill Distillery

No list of bourbon royalty is complete without Parker Beam. According to the Bourbon Heritage Center, “Park Beam, Parker’s grandfather and namesake, was the brother of James Beauregard Beam, better known as “Jim” Beam. It was Parker’s father, Earl, who was the first to ply his trade at Heaven Hill. Earl, in turn, turned the reins over to Parker in 1975. In doing so, Parker became the sixth generation Beam to earn the title Master Distiller. With Craig Beam entrenched in the business of distilling, the family’s continued legacy of making Bourbon is assured. Parker Beam began working at Heaven Hill in 1960 while Craig began work with the company in 1982.”

Parker has been in the industry for more than 50 years and is considered Bourbon Royalty. He oversees the production of the fine bourbon that has made Heaven Hill the seventh-largest alcohol supplier in the United States, the second-largest holder of bourbon whiskey in the world, the only remaining family-owned distillery in Kentucky, and the largest independent family-owned and operated producer and marketer of distilled spirits in the United States.

He follows in the tradition of a long and distinguished line of bourbon makers – All of the Master Distillers at Heaven Hill since its founding have been Beam family members; from Joseph L. Beam (Heaven Hill’s original Master Distiller) to Earl Beam (Parker Beam’s predecessor).

In 2013, Parker Beam was diagnosed with ALS, often referred to as Lou Gehrig disease. After his diagnosis, Parker launched the ALS Promise Fund, donating $20 from the sale of every bottle of Parker’s Heritage Collection Bourbon to the fund. Parker’s Heritage Collection Bourbon is an annual release that celebrates Parker’s tenure as Master Distiller.  The barrels used for Parker’s Heritage are all hand selected from prime locations in the rick house—each with the age and proof Parker feels are just right for such a rare offering.If you would like to support the ALS Promise Fund directly, we encourage you to do so directly at the address provided below.

The ALS Association Kentucky Chapter
2815 Amsterdam Road
Villa Hills, KY 41017
P: (800) 406-7702

The post THE 7 KINGS OF KENTUCKY BOURBON appeared first on Bourbon Of The Day.

Heaven Hill launches twice-annual Old Fitz limited-edition releases

When Heaven Hill Distillery in Bardstown, Ky., announced the release in 2012 of Larceny, a brand extension of its Old Fitzgerald line, some people worried that Old Fitz’s days were numbered. Heaven Hill said no at the time, and this… Read More

When Heaven Hill Distillery in Bardstown, Ky., announced the release in 2012 of Larceny, a brand extension of its Old Fitzgerald line, some people worried that Old Fitz’s days were numbered. Heaven Hill said no at the time, and this...
Read More

Goodbye Elijah Craig 12 year

I’m not an oracle and I had no insider information to call this one.  It’s been done before and will be done again so the prediction wasn’t that hard.  Back in April of 2015 I posted that Heaven Hill changed their label format for Elijah Crai…

I'm not an oracle and I had no insider information to call this one.  It's been done before and will be done again so the prediction wasn't that hard.  Back in April of 2015 I posted that Heaven Hill changed their label format for Elijah Craig Small Batch 12 year bourbon and predicted (correctly) that this move was in anticipation of the ultimate demise of the age statement.  Fred Minnick posted the details so check out the news and his thoughts on the subject.

I noted in my post that I may pull the trigger on half a case in the event the age statement was dropped.  Well, I did indeed make that purchase and am glad I did.  Those bottles are now flying off the shelves with this news so within a week or two, that label will be increasingly more difficult to find.

I contemplated grabbing some additional bottles this weekend but alas, I'm buried under 30+ inches of snow which will take days to clear out.  In the meantime, I'll get back to my movie and pour another whiskey.

EDIT: Here's the link to the news release from Heaven Hill.

Elijah Craig 12 year Label Change

As part of the administrative tools available via the blog provider, I can see keyword searches you all put into the Google Machine or other browsers and clearly readers are questioning the possible demise of the age statement.  Within the last co…

As part of the administrative tools available via the blog provider, I can see keyword searches you all put into the Google Machine or other browsers and clearly readers are questioning the possible demise of the age statement.  Within the last couple of days it was noted that Heaven Hill has made a label change to their Elijah Craig 12 year 94 proof brand.  Right now, the number 12 is front and center on the front label but new bottles showing up on retail shelves simply say "Small Batch" on the front with the age statement noted on the back.  For those of you that have been fortunate to pick up their barrel strength variant, there is no age statement on the front but is listed as "twelve years" on the back label.  The back label age designation will now be the place for their 94 proof offering.

Let the freak out begin.  One keyword search that popped up over the last 24 hours is "Elijah Craig losing age statement".  If I put on my tin foil hat I could forecast that this is a precursor to the age statement being dropped at some point in the future.  Let's analyze:

Go back to 2009 when Buffalo Trace removed the age statement from Old Weller Antique.  It was noted from BT that this was done because there simply wasn't room for the age statement with the new bottle format and label.  BT assured the enthusiast community that OWA will remain 7 years old.  Well, I'm not going to point the guilty finger directly at BT, the reality is, a shortage of wheat mashbill soon followed and there was a shortage of 7 years + barrels.  Weller Special Reserve was difficult to find for a period of time as was Old Weller Antique.  Bottom line, BT, as is their right, can put younger whiskey in the bottle if they choose.  The bean counters want more flexibility with bourbon stock and one way is to remove age statements which then removes outflow constraints (e.g. sell younger whiskey).  This in response to significantly higher demand.

So, Elijah Craig 12 year and the label change smells like the same trajectory.  Here's my tin hat theory.  Heaven Hill changes the front label and the consumer (that's you!) over time gets used to the new label and the absence of an age statement in plain view.  One day you walk into your local liquor retailer and pick up a bottle of Elijah Craig 12 year and suddenly notice the "12 year" is no longer on the back label.  Surprise, you're not buying a 12 year bourbon anymore.

So, what should you do? I guess that depends on whether you think it's good enough to bunker or trust that it will be around for a while.  To be honest, Elijah Craig is not a bottle I typically have in the bunker for the very reason that it's readily available.  This afternoon while traveling home, I stopped and picked up a bottle and am at this moment, sipping on a healthy pour.

This is a value pour no doubt.  I paid normal retail at $27 but in some markets, it's over $30.  I'm mulling over a trip to a neighboring state to pick up 1/2 case because their prices are around $20 a pop.  I've been drinking bourbon long enough to have seen many age statements drop off the shelves so this is one to watch.