Category: Beer News

Coors Light Brings Back Chill Train For Super Bowl

A blast from the past will be returning for next weekend’s [February 11, 2024] Super Bowl contest between the San Francisco 49er’s and Kansas City Chiefs as the Coors Light Chill Train will be boarding passengers in their first-ever 100% dedicated Super Bowl advertisement. The lager-carrying locomotive first appeared in 2005, but has been silent […]

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A blast from the past will be returning for next weekend’s [February 11, 2024] Super Bowl contest between the San Francisco 49er’s and Kansas City Chiefs as the Coors Light Chill Train will be boarding passengers in their first-ever 100% dedicated Super Bowl advertisement. The lager-carrying locomotive first appeared in 2005, but has been silent in more than a decade.

The Coors Light Chill Train gives a limited number of “passengers” in Canada and the USA a chance to virtually insert themselves into the train car during a 30-second advertisement. The train will go by in a blur during the actual Super Bowl broadcast spot, but Molson Coors will also be featuring a slo-mo version of the ad online in which each passenger will be visible. Each participant will receive a contract and be entitled to $500 in talent fees, in addition to receiving limited-edition commemorative items.

Seating has officially been opened to booking but a limited number of new opportunities to book a seat will be added daily at 10 a.m. PST through February 2, 2024 [aka Groundhog Day].

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Uber Cans Drizly

Three years ago, Uber rideshare service app purchased USA-based alcohol delivery service app Drizly for a whopping $1.1 billion. Uber is now experiencing a hangover and closing Drizly as of March 2024. Uber says that, instead, they will integrate alcohol delivery into their homegrown delivery service app, Uber Eats. Since the purchase, Drizly had operated […]

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Three years ago, Uber rideshare service app purchased USA-based alcohol delivery service app Drizly for a whopping $1.1 billion. Uber is now experiencing a hangover and closing Drizly as of March 2024. Uber says that, instead, they will integrate alcohol delivery into their homegrown delivery service app, Uber Eats.

Since the purchase, Drizly had operated independently under Uber with a separate app – despite being integrated into the Uber Eats app – as they offered local liquor stores the opportunities to provide their own deliveries to Drizly customers in more than 1,400 U.S. cities.

However, a massive cybersecurity breach in 2020 – which reportedly exposed the information of approximately 2.5 million customers – may have assisted in the demise of Drizly. An investigation by the Federal Trade Commission (FTC) found that Drizly’s CEO had been aware of the company’s security issues since 2018 but took no action to fix them. The FTC then ordered, in 2022, Drizly to wipe its systems of any personal data it collected and restrict the types of customer information it was allowed to collect.

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Blue Moon Promotes New Dry-Back January Non-Alcoholic Beer

Molson Coors-owned Blue Moon Brewing is promoting their Blue Moon Non-Alcoholic Belgian White — which debuted in December 2023 — for those abstaining from alcohol for the so-called Dry January but intending to reset in February 2024. Beginning on January 12, 2024, for every six pack of Blue Moon Non-Alcoholic Belgian White that consumers purchase […]

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Molson Coors-owned Blue Moon Brewing is promoting their Blue Moon Non-Alcoholic Belgian White — which debuted in December 2023 — for those abstaining from alcohol for the so-called Dry January but intending to reset in February 2024.

Beginning on January 12, 2024, for every six pack of Blue Moon Non-Alcoholic Belgian White that consumers purchase from January 12, 2024 through the end of the month, Molson Coors is providing a $12 rebate that can be used for a six pack of anything in the Blue Moon brand portfolio [20+ beers] next month by submitting a qualifying receipt by February 7, 2024, along with a rebate of up to five dollars for the requisite orange garnish.

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Guy Fieri Travels To Flavortown

Celebrity TV chef Guy Fieri has collaborated with Connecticut-based Two Road Brewing to produce Flavortown Spiker -ready-to-drink flavored malt beverages that are launching with the release of Flavortown Spiked Fruit Punch. Flavortown Spiked Fruit Punch is claimed to be a mix of real cranberry and orange juices along with 6% alcohol in each can, which […]

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Celebrity TV chef Guy Fieri has collaborated with Connecticut-based Two Road Brewing to produce Flavortown Spiker -ready-to-drink flavored malt beverages that are launching with the release of Flavortown Spiked Fruit Punch.

Flavortown Spiked Fruit Punch is claimed to be a mix of real cranberry and orange juices along with 6% alcohol in each can, which are being introduced in six-packs of 12 ounce cans initially, with plans to expand to larger 19.2 ounce cans in early 2024.

Fieri suggests pairing his Flavortown Spiked Fruit Punch with such dishes as jalapeño poppers or andouille-stuffed jalapeños wrapped in bacon and glazed with barbecue sauce.

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Molson Coors Offers Rides For New Year’s Eve Revelers In Seven Cities

2024 is only days away and beer behemoth Molson Coors is providing rides – via a big bus – for New Year’s Eve revelers celebrating the coming of the new year in seven cities. Those seven cities seeing a blue bus in their midst will be Charlotte, Chicago, Dallas, Denver, Milwaukee, Minneapolis-St. Paul and Phoenix. […]

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2024 is only days away and beer behemoth Molson Coors is providing rides – via a big bus – for New Year’s Eve revelers celebrating the coming of the new year in seven cities.

Those seven cities seeing a blue bus in their midst will be Charlotte, Chicago, Dallas, Denver, Milwaukee, Minneapolis-St. Paul and Phoenix. For each of those cities, Molson Coors will be collaborating with each city’s public transit systems as part of their Free Rides program which aims to provide fare-free rides on New Year’s Eve and give drinkers in each city a way to pursue responsible transportation and avoid drunk driving.

Molson Coors is encouraging New Year’s Eve revelers in each city to visit that city’s public transit website, review routes and make any potential arrangements before midnight arrives on December 31, 2023.

Molson Coors has offered their “Free Rides” programs in nine cities during 2023, including St. Patrick’s Day, and is expected to continue the program into 2024.

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Glasgow Goes Small [Batch]

The Glasgow Distillery has released a trio of single malt whiskies finished in Cognac, Tokaji and Innis & Gunn Golden Beer casks for their small-batch series. The Glasgow 1770 Triple Distilled Cognac Cask Finish was matured a minimum of five years, initially in ex-bourbon casks for nearly three of those years before being finished for […]

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The Glasgow Distillery has released a trio of single malt whiskies finished in Cognac, Tokaji and Innis & Gunn Golden Beer casks for their small-batch series.

The Glasgow 1770 Triple Distilled Cognac Cask Finish was matured a minimum of five years, initially in ex-bourbon casks for nearly three of those years before being finished for the final stint in French Cognac puncheons, bottled at 52% alcohol by volume [104 proof] and is said to offer notes of apple and pear.

The Glasgow 1770 Peated Tokaji Finish, bottled at 53.4% ABV, spent the first three years of its existence in virgin American white oak before moving on to Hungarian Tokaji hogshead casks for two years, then being bottled at 53.4% alcohol by volume [106.8 proof] and is said to offer notes of apricot, cashew, dark chocolate, honey and orange.

The Glasgow 1770 Golden Beer Cask Finish was matured in ex-Pedro Ximénez sherry casks for a full year – in casks previously used to mature Innis & Gunn’s beer – bottled at 58% alcohol by volume [116 proof] and is said to offer notes of cherry, orange and vanilla. Additionally, the whisky is packaged with a bottle of Innis & Gunn PX Finish for comparison purposes.

Only 1,576 bottles of Glasgow 1770 Triple Distilled Cognac Cask Finish, 615 of Glasgow 1770 Peated Tokaji Cask Finish and 340 bottles of Glasgow 1770 Golden Beer Cask Finish are being made available for $70 per bottle for the first two and $75 per bottle for the latter.

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Heineken Makes Social Swap

Heineken pulled a fast one on poor, unsuspecting football fans when they employed former England international football players-turned-pundits, Jill Scott and Gary Neville, to switch their social media accounts as part of a Heineken® gender bias social experiment entitled, “The Social Swap” with, unfortunately, predictable responses as Scott’s account featuring comments by Neville was on […]

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Heineken pulled a fast one on poor, unsuspecting football fans when they employed former England international football players-turned-pundits, Jill Scott and Gary Neville, to switch their social media accounts as part of a Heineken® gender bias social experiment entitled, “The Social Swap” with, unfortunately, predictable responses as Scott’s account featuring comments by Neville was on the receiving end of abuse more often than vice versa when fans thought it was Scott making the comments.

Scott and Neville secretly switch social accounts for five days earlier this year to share their genuine views on matches, from team rivalries to match predictions and Neville-posting-as-Scott received five times more sexist responses than Scott-posting-as-Neville when sharing similar points of view and commentary online.

Heineken’s social experiment is even more relevant in light of the recent controversy engulfing the Spanish football federation and Spain’s women’s team which won the 2023 Women’s World Cup and yet threw the country into turmoil as both the team’s coach and federation boss both resigned and were sacked, respectively, after questionable behaviors were exposed.

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Heineken Jettisons Russian Beer Business

After promising to do so for nearly a year and a half, Heineken finally followed through on their promise and sold off their Russian beer business for €1 – to Russian-owned Arnest, an aerosol can maker. The Dutch brewer will absorb a loss of €300 million – nearly $325 million – on the “sale”. Many […]

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After promising to do so for nearly a year and a half, Heineken finally followed through on their promise and sold off their Russian beer business for €1 – to Russian-owned Arnest, an aerosol can maker.

The Dutch brewer will absorb a loss of €300 million – nearly $325 million – on the “sale”.

Many Western companies had already exited or ceased their Russian operations when the country invaded Ukraine in February 2022.

According to the company, Heineken lager was removed from Russian sale in 2022 but Amstel was not and that brand will now be phased out over the next six months.

Last month, Russian despot Vladimir Putin seized Russian assets owned by Danish brewer, Carlsberg.

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Molson Coors Purchases Blue Run Spirits

Brewing behemoth Molson Coors created the Coors Spirits Company and has made their first acquisition foray into the spirits industry with the purchase of Kentucky-based bourbon and rye whiskey producer Blue Run Spirits. Blue Run Spirits will join Five Trail Blended American Whiskey [launched in 2021] and Barmen 1873 Bourbon [launched in 2022] as members […]

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Brewing behemoth Molson Coors created the Coors Spirits Company and has made their first acquisition foray into the spirits industry with the purchase of Kentucky-based bourbon and rye whiskey producer Blue Run Spirits.

Blue Run Spirits will join Five Trail Blended American Whiskey [launched in 2021] and Barmen 1873 Bourbon [launched in 2022] as members of the newly created Coors Spirits Company.

Blue Run was founded in October 2020, sold 21,000 nine-liter cases in 2022 and is currently available in 31 states across the USA.

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Diageo CEO Ivan Menezes Dies

Sir Ivan Menezes, the long-serving CEO of spirits behemoth Diageo – the world’s largest spirits company – has died at the age of 63 after a short illness. Menezes had been in the hospital being treated for several undisclosed medical conditions including a stomach ulcer. Since 2013, Menezes had been the chief executive of Diageo, […]

Sir Ivan Menezes, the long-serving CEO of spirits behemoth Diageo – the world’s largest spirits company – has died at the age of 63 after a short illness. Menezes had been in the hospital being treated for several undisclosed medical conditions including a stomach ulcer.

Since 2013, Menezes had been the chief executive of Diageo, producer of brands including Guinness beer and Johnnie Walker blended whisky.

Diageo’s market value nearly doubled under the leadership of Menezes, who was recently [January 2023] knighted under King Charles in the UK for services to business and equality.

Diageo has announced that Debra Crew would become interim chief executive.