Mexican beer brand, Estrella Jalisco, is introducing a “Vive Tu Estrella” grant to empower one person to pursue their true life’s passion. The grant is part of Estrella Jalisco’s new “Vive Tu Estrella” advertising campaign, which challenges its community to dare to live their lives authentically.
According to a Pew Research study, Hispanics — especially first generation Mexican- Americans — are among the most likely to be employed in the U.S., with 80 percent holding a job. However, according to the Urban Institute, the average working Hispanic American is more likely than other racial or ethnic groups to hold a low-skilled job, which correlates with lower job satisfaction across the board.
Estrella Jalisco is giving away a $100K grant, worth about twice the average American’s salary. To provide the winner of the “Vive Tu Estrella” grant with the tools necessary to pursue their true calling in life, Estrella Jalisco is partnering with The Hispanic Alliance for Career Enhancement (HACE), a national nonprofit dedicated to the employment, development, and advancement of current and aspiring Latino professionals.
Estrella Jalisco invites people who dare to live their star to apply for the “Vive Tu Estrella” grant and say in one sentence what dream you would pursue in a heartbeat using hashtag #ViveTuEstrella for a chance to win $100k to pursue your passion. Submissions will be accepted through March 18, 2022.