Topo Chico hard seltzer is celebrating the anniversary of the Mexican victory over France in 1862 – otherwise known as Cinco de Mayo.
Topo Chico – owned by Molson Coors and Coca-Cola – opens a pop-up Swap Shop truck in New York City’s East Village where people are invited to bring in a Cinco de Mayo-themed item (such as sombreros, maracas, hats, etc.) in exchange for rebates on the Topo Chico’s margarita flavor.
Topo Chico Hard Seltzer has also launched a national ad campaign in which three people walk into a bar. The first two order margaritas awash in flamingos, mermaids and umbrellas while the third orders a Topo Chico Margarita Hard Seltzer.