Making the “World’s Most Admired” Whiskies

Louisville’s Michter’s Distillery took top honors in the 2023 Drinks International survey to find the “world’s most admired” whiskey brand. Andrea Wilson is the Master… Read More

Louisville’s Michter’s Distillery took top honors in the 2023 Drinks International survey to find the “world’s most admired” whiskey brand. Andrea Wilson is the Master of Maturation for Michter’s, as well as the company’s chief operating officer, and has the final say on any whisky that carries the Michter’s name. We’ll talk with Andrea about the pressure of living up to that reputation, as well as her Hall of Fame whisky-making career, on this week’s WhiskyCast In-Depth. In the news, Kentucky lawmakers have approved a bill to close loopholes in the state’s Vintage Distilled Spirits Law. We’ll have the details on that and the rest of the week’s whisky news, including a rare collaboration between Australia’s Starward Whisky and Lagavulin. 

Episode 1050: March 31, 2024

Links: Michter’s | Starward Whisky | Ballindalloch Distillery | Loch Lomond Whiskies | Elijah Craig | The Maclean Foundation | Redbreast | Templeton Distillery | Hard Truth Distilling | A. Smith Bowman Distillery | Lost Lantern Whiskey

Top 10 Best Selling American Whiskey Brands of 2023 by “Drinks International”

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Drum roll…ladies and gentlemen, the #1 2023 Best Selling American Whiskey Brand per Drinks International (DI) is…Maaaaker’s Maaaark! What does that mean? By volume? Certain price point? Geo parameters? We shall elaborate on the selection process and how it’s done. What Goes Into Drinks International (DI) Ranking System? Each year (est. 2015), DI releases an annual report on the […]

The post Top 10 Best Selling American Whiskey Brands of 2023 by “Drinks International” first appeared on The Bourbon Review.

top

Drum roll…ladies and gentlemen, the #1 2023 Best Selling American Whiskey Brand per Drinks International (DI) is…Maaaaker’s Maaaark!

What does that mean? By volume? Certain price point? Geo parameters? We shall elaborate on the selection process and how it’s done.

What Goes Into Drinks International (DI) Ranking System?

Each year (est. 2015), DI releases an annual report on the best selling spirits per category, according to data from bar owners and managers across the globe. Per DI, that number is 100+ bars in total. While that doesn’t jump out as a large quantity of date, they rely more on the quality of each data source as the bars are noted as being some of the best and most recognized in their respective countries, 33 countries in total are represented per DI.

Directly from DI: The Annual Brands Report results are the culmination of a survey of 100 bars from 33 countries around the world which have been nominated or won international awards. The report offers a picture of the buying habits of the world’s best bars – not only which brands sell best, but also what’s trending to indicate the brands that are hot right now.

2023 TOP 10 BEST SELLING AMERICAN WHISKEY BRANDS

  1. Maker’s Mark
  2. Bulleit
  3. Michter’s
  4. Woodford Reserve
  5. Buffalo Trace
  6. Wild Turkey
  7. Jim Beam
  8. Jack Daniel’s
  9. Rittenhouse
  10. Four Roses

DI had the following context regarding their list ranking:

Historically, Maker’s Mark is the top-performing brand in this section having topped thelist five times overall ahead ofBullet, the Diageo brand whichis once again the runner- up. However, Bullet is the in-form brand, having been in the top two every year since 2016.

Michter’s Continues Red Hot Climb: The favourite to break apart the power couple atop the list is Michter’s. Since making its debut in 2016, the Kentucky-based brand has experienced a consistent rise on the bestselling list to break into the podium for the first time this year. And having won Bartender’s Choice and topped the trending list, it’s clearly the in-vogue whiskey brand. Looking closer at the top trending list, it’s the premium brands which are proving popular. The likes of Jack Daniel’s has been replaced with the more top-end Blanton’s in 2024. DI

TOP 10 TRENDING BRANDS: AMERICAN WHISKEY

  1. Michter‘s
  2. Maker’s
  3. Bulleit
  4. Woodford Reserve
  5. Buffalo Trace
  6. Angel’s Envy
  7. Blanton’s
  8. Wild Turkey
  9. Elijah Craig
  10. Eagle Rare

DI also releases a “TOP 10 TRENDING” report annually. This is more subjective to what each bar notes as being “on the rise” if you will. Hot. The up and up. Taking #1 for AW on this list is Louisville based Michter’s. Of note, Michter’s was also #1 on last year’s Top Trending Brands list.

TOP 10 BARTENDER’S CHOICE

whiskey

Michter’s Take #1 Spot: Per DI, this is the player’s player award of the bar industry.  They asked their chosen global top 100 bars to name one brand which they have a particular soft­ spot for, a brand they like working with above all others, across any category. Music to ours, Michter’s not only made the list as the only American Whiskey predominant company, but it grabbed the #1 spot! Salud!

Access to DI’s full article, click here.

RELATED ARTICLE: Top 10 Best Selling American Whiskey Brands of 2022 by ‘Drinks International’.

The post Top 10 Best Selling American Whiskey Brands of 2023 by “Drinks International” first appeared on The Bourbon Review.

Michter’s Named 2023 ‘World’s Most Admired Whisky’ by Drinks International

Michter's

PRESS RELEASE: Provided by Michter’s Distillery For the first time ever, an American distillery has taken home the highest honor in whisky. Michter’s, a Louisville, Kentucky-based bourbon and rye producer, eclipsed the biggest names from Scotland, Japan, Ireland, and beyond to rank first overall in the newly-released 2023 World’s Most Admired Whiskies top 50 list […]

The post Michter’s Named 2023 ‘World’s Most Admired Whisky’ by Drinks International first appeared on The Bourbon Review.

Michter's

PRESS RELEASE: Provided by Michter’s Distillery

For the first time ever, an American distillery has taken home the highest honor in whisky.

Michter’s, a Louisville, Kentucky-based bourbon and rye producer, eclipsed the biggest names from Scotland, Japan, Ireland, and beyond to rank first overall in the newly-released 2023 World’s Most Admired Whiskies top 50 list published by Drinks International. With this stunning recognition, Michter’s joins a winner’s circle of iconic brands including Yamazaki and Springbank.

Michter’s was ranked by Drinks International #1 in their 2022 “Top 10 Trending Brands” for American Whiskey.

The results, which are determined by an Academy of independent global drinks buyers, journalists, bartenders and whisky experts from more than 20 countries, represent the pinnacle of achievement in the global whisky trade and certify that American whiskey is finally being recognized for its excellence by connoisseurs around the world. In its significance, and perhaps even shock value, this thrilling announcement harkens back to the Judgment of Paris in 1976, when a Napa chardonnay and a Napa cabernet sauvignon prevailed over esteemed counterparts from Burgundy and Bordeaux in a landmark blind tasting that demolished critical expectations and sent the international image of American wine soaring.

“I could not be prouder of what this means not only for Michter’s, but for the American whiskey community as a whole,” said Andrea Wilson, Michter’s Master of Maturation, former Chair of the Kentucky Distillers’ Association and Kentucky Bourbon Hall of Fame member. “It is the ultimate recognition of the attention to detail, discipline, rigor and focus on excellence that has characterized high-end American whiskey production for many years now. At home, we’ve always had tremendous belief in our approach, but then you would travel abroad and see bourbon placed on the bottom shelf almost automatically in many parts of the world so it is really exciting to see it reach such high regard. This means so much to our team and we couldn’t be more humbled to celebrate this moment in American whiskey with our friends throughout the industry,” Wilson continued.

michter's
Andrea Wilson, Michter’s Master of Maturation. Courtesy

For Michter’s President and fellow Kentucky Bourbon Hall of Fame member Joseph J. Magliocco, Michter’s being named the World’s Most Admired Whiskey caps a remarkable run that began in the 1990s with him and his two brothers acquiring for US$245 the Michter’s trademark, which had been abandoned, thereby obtaining the rights to the brand he had once sold as a summer job during the late 1970s.

“This is a great day for American whiskey and a great day for Michter’s,” remarked Magliocco. “We are so grateful to the Academy and to all the people who have done so much over the years to make this possible. I can’t put into words how thrilled and how honored all of us at Michter’s are. From my first days of learning about the heritage of Michter’s in Pennsylvania through the subsequent time our team has spent resurrecting the brand in Kentucky, we have always hoped that people would appreciate the brand’s legacy and dedication to quality. But if you told me that one day Michter’s would be named the World’s Most Admired Whiskey, well, I would’ve thought you’d had one too many.”

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Michter’s President, Joe Magliocco. Courtesy

According to Shay Waterworth, Editor of Drinks International, “Michter’s is officially the trade’s favourite whiskey. Not only does the brand have a fascinating back story, it’s also making some of the best whiskies in the world right now and clearly our global Academy agrees with me. Every trade show I attend I see a crowd of bartenders, importers and buyers surrounding the Michter’s stand, which further justifies its place at the top of our esteemed ranking. It’s also great for the trade to have its first American whiskey sit atop The World’s Most Admired Whiskies, my congratulations go to the whole Michter’s team for this great success.”

To Michter’s Master Distiller Dan McKee, this watershed moment celebrates the passion and dedication of many individuals along the way. He commented, “I would like to thank the Academy for this extraordinary honor on behalf of our entire team, past and present. It reflects the decades of hard work and passing down of knowledge from generation to generation that it took to arrive at this point. From each and every person at Michter’s to all of our trade partners and friends, this would not be possible without you. I am tremendously grateful and honored.”

michter's
Dan McKee, Michter’s Master Distiller. Courtesy

Will Michter’s being named the World’s Most Admired Whiskey catalyze even more global appreciation for America’s native spirit? That remains to be seen, but it is certainly a landmark step in that direction.

Beyond its main distillery in the Shively section of Louisville, Michter’s operations extend to two other sites in Kentucky. In Springfield, Michter’s is farming estate grown grain on its 205-acre property, while in downtown Louisville, Michter’s has its second distillery in the historic Fort Nelson Building. Situated in a prime location on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter’s Fort Nelson Distillery features the legendary pot still system from Michter’s Pennsylvania. It also has educational tours with whiskey tastings and The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.

FULL LIST OF WINNERS FROM DRINKS INTERNATIONAL

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The post Michter’s Named 2023 ‘World’s Most Admired Whisky’ by Drinks International first appeared on The Bourbon Review.

Michter’s Is Named 2023 Most Admired Whiskey

Michter’s has been named the Most Admired Whiskey in 2023 by Drinks International, an international group made up of spirit buyers, journalist, bartenders and whiskey experts from more than 20 countries. It is a significant achievement, being the first…

Michter’s has been named the Most Admired Whiskey in 2023 by Drinks International, an international group made up of spirit buyers, journalist, bartenders and whiskey experts from more than 20 countries. It is a significant achievement, being the first American... Continue Reading →

Top 10 Best Selling American Whiskey Brands of 2022 by ‘Drinks International’

Best

Drum roll…ladies and gentlemen, the #1 2022 Best Selling American Whiskey Brand per Drinks International (DI) is…Maaaaker’s Maaaark! What does that mean? By volume? Certain price point? Geo parameters? We shall elaborate on the selection process and how its done. How Drinks International (DI) Gets to Their Ranking Each year, DI releases an annual report on the […]

The post Top 10 Best Selling American Whiskey Brands of 2022 by ‘Drinks International’ first appeared on The Bourbon Review.

Best

Drum roll…ladies and gentlemen, the #1 2022 Best Selling American Whiskey Brand per Drinks International (DI) is…Maaaaker’s Maaaark!

What does that mean? By volume? Certain price point? Geo parameters? We shall elaborate on the selection process and how its done.

How Drinks International (DI) Gets to Their Ranking

Each year, DI releases an annual report on the best selling spirits per category, according to data from bar owners and managers across the globe. Per DI, that number is 100+ bars in total. While that doesn’t jump out as a large quantity of date, they rely more on the quality of each data source as the bars are noted as being some of the best and most recognized in their respective countries, 33 countries in total are represented per DI.

Directly from DI: The Annual Brands Report results are the culmination of a survey of 100 bars from 33 countries around the world which have been nominated or won international awards. The report offers a picture of the buying habits of the world’s best bars – not only which brands sell best, but also what’s trending to indicate the brands that are hot right now.

2022’s TOP 10 BEST SELLING AMERICAN WHISKEY BRANDS

  1. Maker’s Mark
  2. Bulleit
  3. Buffalo Trace
  4. Michter’s
  5. Woodford Reserve
  6. Jack Daniel’s
  7. Wild Turkey
  8. Jim Beam
  9. Rittenhouse
  10. Elijah Craig

DI had the following to say regarding this TOP 10 list:

The results on the bestselling list haven’t been as dramatic as you might expect – nine of the 10 brands appeared on the list last year – but every bar that was polled did stock at least two brands from the category.

Maker’s Mark returns to the number one spot for the first time since 2019, beating Bulleit by the narrowest of margins. Both were house pour in 18% of the bars and second choice in around 11%. It was only as a third-choice selection that the Beam Suntory Kentucky straight bourbon edged out Diageo’s number one brand from last year.

Buffalo Trace falls a single position to third, a house pour in 15%. In 2018, the brand’s parent-company, Sazerac, pledged $1.2bn to boost the brand’s production over a 10-year period which, to date, has led to a 50% increase in whiskey production. Time will tell if this growth impacts the brand’s popularity in our polled bars.

DI also releases a “TOP 10 TRENDING” report annually. This is more subjective to what each bar notes as being “on the rise” if you will. Hot. The up and up. Taking #1 for AW on this list is Louisville based Michter’s.

TOP 10 TRENDING BRANDS

  1. Michter’s
  2. Woodford Reserve
  3. Bulleit
  4. Maker’s Mark
  5. Booker’s
  6. Elijah Craig
  7. Buffalo Trace
  8. Wild Turkey
  9. Jack Daniels
  10. Uncle Nearest

Full article by DI available HERE.

RELATED ARTICLE: DI 2021 Best Selling American Whiskey Brands

The post Top 10 Best Selling American Whiskey Brands of 2022 by ‘Drinks International’ first appeared on The Bourbon Review.