Actor Gael Garcia Bernal was victorious in a legal tussle against Diageo-owned Johnnie Walker after the Mexican Supreme Court ruled that Diageo must compensate García Bernal for the unauthorized use of his image in a 2013 Johnnie Walker campaign that used García Bernal’s image as well as those of his family without consent.
According to Bernal, those images appeared at least 22 times. The Mexican high court reached a decision in 2019 in favor of García Bernal, but Diageo appealed. That appeal was denied last month and the court ruled that Diageo Mexico must pay the actor 40% of Johnnie Walker’s earnings during the period the campaign ran.