Spain-based Juan Torres Master Distillers has released the Greatness of 10 – a limited edition series of label designs for their core 10 Grand Reserva brandy – each festooned with the flags of 10 countries with World Cup cred – nine of them actually in the 2026 FIFA World Cup and one [Italy] not. The […]
The Netherlands-based Heineken has produced a promotional campaign for the 2026 FIFA World Cup to “help” American football fans properly enjoy and understand the game after the USMNT advanced to the Round of 16 with a win over Bosnia and Herzegovina while the Dutch departed and must watch the remainder of the tournament after their […]
Anheuser-Busch InBev gives cheers to bars that show 2026 World Cup matches with a video tribute to the varying emotions that inevitably come along for the ride with every World Cup match. AB InBev’s “Cheers to Bars” tries to put images to words when words fail during any World Cup match with a wide variety […]
Spirits behemoth Diageo has been named the official spirits supporter of next year’s Fifa World Cup to be held in Canada, Mexico and the USA. For the tournament, London-based Diageo is expected to be promoting Scotch whisky brands Buchanan’s and Johnnie Walker – as well as a sle of other spirits brands in their portfolio. […]
Spirits behemoth Diageo has been named the official spirits supporter of next year’s Fifa World Cup to be held in Canada, Mexico and the USA. For the tournament, London-based Diageo is expected to be promoting Scotch whisky brands Buchanan’s and Johnnie Walker – as well as a sle of other spirits brands in their portfolio. […]
After FIFA and host country Qatar pulled a last-minute switcheroo on major sponsor, Budweiser, at the 2022 World Cup and did not allow beer to be sold in stadiums, Budweiser – in a somewhat dubious promotion – has announced that they will send all their unsold watery beer to the “winning” country of the worldwide […]
