Diageo-owned Johnnie Walker – global purveyor of blended Scotch whisky – is promoting their spirit by imploring consumers to ‘Keep Walking’ as more bars and pubs open up worldwide in emerging from the Covid-19 pandemic.
The video promotion features a mash-up of famous songs including Run DMC and Aerosmith’s “Walk This Way”, Loretta Lynn’s “These Boots are Made for Walking” and Lou Reed’s “Walk on the Wild Side”.
The video is accompanied by inspirational quotes from Grace Jones, Mark Twain and Ayrton Senna.