Anheuser-Busch has discontinued Cacti Agave Spiked Seltzer – the hard seltzer brand collaboration with American rapper Travis Scott – in the ongoing wake of the deaths of 10 people at Scott’s November 2021 Houston music festival event promoting his latest album, Astroworld. Scott had collaborated with Anheuser-Busch to create Cacti, an agave-infused hard seltzer made […]
Anheuser-Busch has discontinued Cacti Agave Spiked Seltzer – the hard seltzer brand collaboration with American rapper Travis Scott – in the ongoing wake of the deaths of 10 people at Scott’s November 2021 Houston music festival event promoting his latest album, Astroworld.
Scott had collaborated with Anheuser-Busch to create Cacti, an agave-infused hard seltzer made in Los Angeles, with the 7% alcohol by volume [14 proof] canned seltzers being released in March 2021 in 355ml nine-can variety packs of lime, pineapple and strawberry flavors.
But Anheuser-Busch announced their decision to discontinue Scott’s hard seltzer brand with the continuing developments surrounding the fatalities that occurred at the Astroworld music festival – which was run by Scott – and reports of severe overcrowding at the festival resulted in the deaths and injuries of hundreds of others, and issued a statement on the matter:
“After careful evaluation, we have decided to stop all production and brand development of Cacti Agave Spiked Seltzer. We believe brand fans will understand and respect this decision.”
