Martell Cognac continues their collaboration with American musical artist Janelle Monáe with a promotional video entitled “The Unexpected Effect”, directed by filmmaker Ewurakua Dawson-Amoah.
The promo highlights the impact of Black culture on American hospitality, and features Martell’s Blue Swift bottling, made of VSOP Cognac and finished in Kentucky Bourbon casks.
Additionally, Martell is offering a limited edition cocktail kit which includes a Martell Blue Swift recipe and a copy of The Ideal Bartender by Tom Bullock, said to be the first cocktail book published in 1917 by an African-American bartender.