OK Fireball, we know what you’re up to here. We see what you’re doing. You’re having FUN! In the intricate world of Bourbon collectors, hey, this subculture of fanatics can sometimes take itself perhaps a little too #amn serious. There…we said it. And don’t get us wrong, we love the passion.
It’s interesting, ironic, and perhaps just refreshing to see the world’s most decorated American Whiskey making company (Sazerac) not take itself too seriously. They have every reason to. Yes, the same company that distills Pappy, BTAC, Weller, et et also has Fireball coursing through its spirit veins. And folks, let it be said, that Fireball money ain’t nothing to scoff at. Per Buffalo Trace Distillery’s ongoing $1.2B expansion conquest, you can bet Fireball is helping to pick up the tab.
Lets get back to the storyline at hand. Fireball has announced it has a special Father’s Day Limited Release in the works – Fireball Dragon Reserve. This is the brand’s FIRST EVER limited edition, bourbon barrel aged whisky. And to help fuel the “fire”, they’ve linked up with one of our fave comedy faces, Rob Riggle.
We get it, this certainly isn’t for everyone. But it’s nice to see some light heartedness these days in the industry.
Doing the quick math, a 53 gallon barrel can hold around 267 750ml bottles worth of juice. No need to factor in the angel’s share here, lol. This would equate to less than 3 barrels of Fireball aging “to perfection”;) Would we take the Pepsi Challenge to see how standard Fireball stacks up and compares to this limited firebreather? Sure, why not!
QUICK FACTS: Fireball Dragon Reserve
- Limited Edition
- 618 Bottle Release (Hint Hint: Father’s Day 6/18)
- Dragon-Charred Barrels (Months Aged)
- Rob Riggle: Honorary Master Distiller
- SRP $19.99
- SALE DATE: June 16th, 11am EST
- PURCHASE HERE via ReserveBar
PRESS RELEASE from Sazerac:
Fireball Dragon Reserve has been resting in dragon-charred barrels (aka, American oak premium whiskey barrels) for months in preparation for this moment of spicing up Dad’s Day gifting and giving basic bourbon the boot. This exclusive product tastes like the iconic Fireball Cinnamon Whisky we all know and love, but imbued with a subtle smoky, oaky undertone sure to impress the most (or, least) discerning spirits lover.
“With Dragon Reserve, we asked ourselves: what does dad love, and how can we make that even better?” said Danny Suich, head dragon tamer and global brand director for Fireball. “We know whiskey drinkers are always looking for the hottest, most exclusive new offering, but most of those products are way too expensive. That’s why we created Dragon Reserve… because the best gifts don’t have to break the bank, but they should break convention and bring the heat!
To help bring this historic product to market, actor/comedian, father, and professional dad joke-maker Rob Riggle was crowned the first honorary Fireball Master Distiller. In his obviously highly coveted role, Rob helped shape the final result of Dragon Reserve through rigorous product testing and unwavering quality control. The result, according to Master Distiller Riggle? “Absolute fire.”
“Just like Fireball, Rob is known for bringing the laughs and spicing up anything he touches,” said Suich. “It was a no-brainer to make him our honorary Master Distiller for Dragon Reserve – his deadpan delivery and rebellious, irreverent personality was the perfect combination to bring this anything-but-boring product to life.”
While Fireball Dragon Reserve was not [entirely] conceived as a way to convince dads to throw a Fireball shot back with their adult kids… it’s still likely to get the job done. A more nuanced and refined version of classic Fireball, Dragon Reserve brings the heat – and ignites the fun – for Father’s Day celebrations and beyond. Plus, dads love rare whiskey collectibles, making Fireball Dragon Reserve a covetable must-have. Speaking of the Father’s Day holiday on 6/18, that’s also how many bottles of Dragon Reserve will be available for pre-order, 618 bottles.
Per Rob Riggle:
“Attention Children 21+: what dad wants for Father’s Day is some peace and quiet so he can enjoy his new favorite whisky, Fireball Dragon Reserve. All jokes aside, Fireball has a huge legion of fans who we know are going to love toasting pops on Father’s Day after he’s cut the grass, cleaned his car, or napped through hours of golf on TV (you know, dad stuff). Or Fireball lovers can buy one for themselves instead – I won’t tell dad, just like you didn’t tell him about that party you threw at the house when he went out of town that one spring break.”
Fireball Dragon Reserve will be available in select states at www.dragonreserve.fireballwhisky.com for $19.99 beginning at 11 am EST on June 16th. Bottles will be sold on a first come, first serve basis.
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The post FIREBALL has a LIMITED EDITION Release for Father’s Day. Rob Riggle is the Honorary Master Distiller. This Is Real. first appeared on The Bourbon Review.