Beam Suntory-owned Maker’s Mark – a small-batch Kentucky bourbon produced in Loretto, Kentucky – is launching a new worldwide promotional campaign in 2024 but have already produced a snippet of what is yet to come.
The first video in that promotion is entitled “They Say” [in six, 15 and 30-second versions] and will be seen on Hulu and Roku as well as various online video, digital and social platforms.
“They Say” was directed by award-winning music video and commercial director Henry Scholfield, whose lists of clients include Adidas, Coke, Dua Lipa, Billie Eilish, Samsung, Ed Sheeran and Stella Artois.