Blind Barrels Box Is Creative, Clever and Professional

The Blind Barrels tasting experience solves all that in a terrific and beautiful package. According to its owner, Bobby DeMars, the point is remove bias builders like brands and costs to let drinkers focus solely on the liquid before them. Tasting whis…

The Blind Barrels tasting experience solves all that in a terrific and beautiful package. According to its owner, Bobby DeMars, the point is remove bias builders like brands and costs to let drinkers focus solely on the liquid before them. Tasting whiskey without knowing anything about it—a.k.a. blind—is always interesting. It challenges me to focus on what’s in the glass, its aromas, color and taste, without leaning on preconceptions tied to brands or age or mash bill. When I have to review a whiskey, I wish I could keep all that info hidden until I’ve written my remarks, but that would require an assistant, which my wife doesn’t want to be.