Wild Turkey Distillery Getting $161 Million Expansion Investment

Wild

It continues to get wilder and wilder in Bourbon Country…This week, Campari Group announced colossal plans to add a second distillery at its Wild Turkey campus in Lawrenceburg, KY. The company will invest $161 million and create 31 additional jobs in Anderson County. Campari Group will construct a brand-new distillery at the Wild Turkey campus […]

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Wild

It continues to get wilder and wilder in Bourbon Country…This week, Campari Group announced colossal plans to add a second distillery at its Wild Turkey campus in Lawrenceburg, KY. The company will invest $161 million and create 31 additional jobs in Anderson County.

Campari Group will construct a brand-new distillery at the Wild Turkey campus that will be designed to produce 5 million additional proof gallons of Wild Turkey bourbon annually. This will significantly increase the current capacity from 9 million to 14 million proof gallons. The project is expected to break ground by October 2023 and be completed by the end of July 2025.

The new facility will locate adjacent to the company’s existing distillery. The project also entails an expansion to the waste treatment dry house process to increase processing capacity, doubling the current dry house and waste treatment output. With this investment, Campari Group will also upgrade the current barrel filling operation to handle the increased volumes.

This investment adds to the over $300 million in operation and expansion commitments already financed by Campari Group since the acquisition of the Wild Turkey distillery 14 years ago and comes on the heels of another significant investment announced a few months ago with the $420M acquisition of Wilderness Trail Distillery in Danville (overall $600M evaluation).

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across global, regional and local priorities. The group was founded in 1860 and today is the sixth-largest company worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. They are headquartered in Sesto San Giovanni, Italy, with 23 plants worldwide with its own distribution network in 23 countries.

Lear more at www.camparigroup.com

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Four Roses Distillery opens brand NEW Visitor Experience – It’s a MUST SEE

Four Roses DistilleryI know. It’s corny. It’s cliché. But…it’s the holiday season! When you get a shot to incorporate Christmas Vacation, you kinda have to take it, right? At this week’s “rose cutting” ceremony for the brand new Visitor Center Experience at Four Roses Distillery (Lawrenceburg, KY), nothing could capture the profound joy, glory, and essence of […]

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Four Roses Distillery

I know. It’s corny. It’s cliché. But…it’s the holiday season! When you get a shot to incorporate Christmas Vacation, you kinda have to take it, right?

At this week’s “rose cutting” ceremony for the brand new Visitor Center Experience at Four Roses Distillery (Lawrenceburg, KY), nothing could capture the profound joy, glory, and essence of the moment quite like…

National Lampoon’s Christmas Vacation, 1989.

The gorgeous 14,446 square ft. space is precisely that – A BEAUT. The outer architecture reflects the prominent trademark Spanish-Mission style design from the original distillery grounds of 1910. You know when you’re at Four Roses – nothing else like it in all of Bourbon Country.

And get this – they used Joseph & Joseph Architects, the same Louisville based family run firm who designed the OG Four Roses Distillery over a century ago. Who better to incorporate authenticity and tradition?!

The ceremony included speakers Kentucky Governor Andy Beshear, Master Distiller Brent Elliott, COO Ryan Ashley, and President/CEO Hideki Horiguchi.

Four Roses Distillery
L to R: Master Distiller Brent Elliott, KY Gov. Andy Beshear, COO Ryan Ashley, President/CEO Hideki Horiguchi

It’s not uncommon for a distillery to end an opening ceremony with a toast, however, much love to 4R as they really embraced the “mellow moment” with an obscenely tasty 20 Year Bourbon!

The Interior

Stepping inside, you’re greeted with both white oak floors and ceiling accents, a hat tip to the barrels that age Bourbon. Beautiful wooden beams accent the ceiling throughout. In the back, adorned by endless bottles of Four Roses (for sale), is a stunning industrial section of an old 4R still.

Four Roses Distillery
Photo: Seth Thompson
Four Roses Distillery
Photo: Seth Thompson (Back part of Visitor Experience)

Here are some bullet points outlining the main attractions.

  • Bar 1888 – named for the year the Four Roses name was first trademarked, with offerings from Four Roses’ current bourbon portfolio and specialty cocktails. In addition, Bar 1888 will offer selections from Four Roses’ highly acclaimed annual releases from the Limited Edition Small Batch series
  • The Al Young Archive Collection – an interactive display showcasing the range of Four Roses bottlings from throughout its 133-year history. The display is named for the beloved Al Young, who spent more than five decades in various roles at the distillery, including recording and sharing the rich history of Four Roses through years of research into archives and artifacts.
Al Young Archive Collection
Al Young Archive Collection. Photo: Seth Thompson
  • Four seated tasting rooms offering a space for enhanced educational experiences.
  • Enhanced tasting experiences, including an exclusive opportunity to taste individual selections from Four Roses’ ten bourbon recipes that are used to create its core product line
  • Expanded retail gift shop with Four Roses’ Bourbon products and other branded merchandise for sale
  • 3,850 square ft. covered patio space where visitors can enjoy the beautiful distillery grounds, and a cocktail.

On your next trip to Bourbon Country, mark this down on your Must See list.

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