Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky and is published by us each Friday. Within Inbox we aim to write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information.
Here is the round-up of the news from this last week.
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Benriach
The Speyside distillery of Benriach has announced the reintroduction of the 16 years old expression into its core single malt range. The Sixteen features a renewed recipe created by Dr,. Rachel Barrie, the Master Blender for Benriach. Three cask types have been used - ex-bourbon, ex-sherry and virgin oak. The new release fills the gap in the range between The Twelve and The Twenty One. Benriach The Sixteen is bottled at 43% ABV and is available from specialist whisky retailers in selected world markets. A bottle will cost £72/ $85 US.
Glendronach
The east Highland distillery of Glendronach has released the latest bottling in its popular cask strength series - the Glendronach Cask Strength Batch 11. The new whisky is a celebration of natural strength whisky and of Glendronach's heavily sherried style. It has been created by Dr. Rachel Barrie, the Master Blender for Glendronach, using a combination of spirit matured in Spanish oak ex-Oloroso and ex-Pedro Ximenez sherry casks. Batch 11 has been bottled at 59.8% ABV and is limited in number. It is both non chill-filtered and of natural colour. It will be available in specialist whisky retailers globally. A bottle will cost £68/ $78 US.
Glenmorangie
The north Highland single malt brand of Glenmorangie has extended the It's Kind of Delicious and Wonderful global advertising campaign with six new images. These have again been created in collaboration with renowned photographer Miles Aldridge and communications agency DDB Paris. The aim is to promote diversity within whisky drinking and inspire people to drink it in different situations. The focus products are the Glenmorangie core range of Original 10 years old, La Santa 12 years old and Quinta Ruban 14 years old.
The six new images were created on a large scale by Aldridge and then photographed. His aim was to heighten the vivid colours and bring the whisky-drinking scenarios to life. The six images include a woman collecting her cocktail garnish from a greenhouse, crashed hot air balloonists enjoying a sunset (pictured, above), a man celebrating a new haircut at the barbers, a young couple enjoying a cocktail while playing pinball, a trip to the fortune teller and a man enjoying a Glenmorangie over ice in his home cinema.
To celebrate the campaign launch Glenmorangie will have an interactive consumer pop-up installation in London's Spitalfields Market. The 'Wonder Hotline' is a Glenmorangie branded phone box which people will step inside and answer a number of questions. Answers will direct them to a number of local bars where they will get a free Glenmorangie cocktail. This will run from Tuesday 15 to Saturday 19 November.
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