Formula One

Ferrari’s Charles Leclerc Picks Up Chivas Regal Challenge Against Hikaru

Ferrari Formula One driver Charles Leclerc – who is also a Chivas Regal ambassador – will compete against chess grandmaster Hikaru Nakamura on September 1, 2026, during the weeklong break between this weekend’s 2026 Dutch Grand Prix and the 2026 Italian Grand Prix on September 6, 2026. Leclerc will compete against Hikaru, not in chess […]

Jim Beam Shacks Up With Formula One And Cadillac

Jim Beam – the official spirits partner of Formula One backmarkers, Cadillac – has produced a promotional video campaign entitled “Better View,” [which is presumably a reference to the better view one gets from behind the pack]. Jim Beam has had a rough year, having to shutter parts of their distillery to begin the year, […]

Chivas Regal Gets Poetic About Ferrari Formula One

Chivas Regal gets poetic in a promotional short film showcasing the “unsung heroes” of Scuderia Ferrari HP’s Formula One team’s pit crew that was premiered at last week’s 2025 Italian Grand Prix in Monza. The film’s words were written by spoken work artist George the Poet. Ferrari’s Formula 1 drivers Charles Leclerc and seven-time F1 […]

Glenfiddich Brings Out Aston Martin Formula One Themed Whisky

Glenfiddich has released a 65-year-old single malt Scotch whisky – Glenfiddich 1959 – to celebrate their collaboration with the Aston Martin Formula One team. 1959 is the first year Aston Martin competed in Formula One. Glenfiddich 1959 launches ahead of tomorrow’s 2025 British Grand Prix at Silverstone but was initially unveiled last year at the […]

Glenmorangie Named As Official Whisky Of Formula One

Glenmorangie has been named as the official whisky of Formula One as part of a 10-year collaboration between Glenmorangie’s parent company LVMH (Louis Vuitton Moët Hennessy) and Formula One beginning in 2025. Formula One and Glenmorangie will celebrate the collaboration this at the 2025 British Grand Prix to be held this Sunday (July 6) at […]

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