Diageo’s World Class Debuts On Amazon Prime

Debuting on Amazon Prime is “SPIRIT: Becoming the World’s Best Bartender” – the documentary about Diageo’s World Class competition from 2022. Diageo’s prestigious World Class Global Bartender of the Year cocktail competition is the setting for the documentary as it reveals the behind-the-scenes back-stories and preparations of three of the world’s best bartenders as they […]

Debuting on Amazon Prime is “SPIRIT: Becoming the World’s Best Bartender” – the documentary about Diageo’s World Class competition from 2022.

Diageo’s prestigious World Class Global Bartender of the Year cocktail competition is the setting for the documentary as it reveals the behind-the-scenes back-stories and preparations of three of the world’s best bartenders as they prepare to create the most important cocktails of their career.

Specifically, the documentary follows Sahil Essani of India, Liisa Lindroos from Finland, and Japan’s Yui Ogata, as they work towards the coveted title of World Class Global Bartender of the Year. The filmmakers followed all three competitors as they prepared their recipes ahead of the global finals, which were hosted in Sydney, Australia in September 2022 and ultimately won by Norwegian-based Slovakian Adrian Michalcik.

Diageo has confirmed it will host the 2023 edition of their competition on September 23-27, 2023 in São Paulo, Brazil.

Johnnie Walker Issues Cocktail Contest Challenge To The World

Diageo-owned Johnnie Walker has issued a cocktail contest challenge to bartenders worldwide – provide the best recipe for a cocktail using Johnnie Walker Black Label – those selected as the best recipes will get the chance to win an exclusive three-night immersive Black Label experience in Scotland at Diageo’s Johnnie Walker headquarters in Edinburgh. To […]

Diageo-owned Johnnie Walker has issued a cocktail contest challenge to bartenders worldwide – provide the best recipe for a cocktail using Johnnie Walker Black Label – those selected as the best recipes will get the chance to win an exclusive three-night immersive Black Label experience in Scotland at Diageo’s Johnnie Walker headquarters in Edinburgh.

To enter, participants must publish a public Instagram post of their signature cocktail, including the recipe and reason why Johnnie Walker Black Label works perfectly in the serve. Each post must tag @johnniewalker and use the campaign hashtags #KeepWalking and #JWBlackLabel. Entries must be made prior to 11:59pm GMT on March 6, 2023, with the winner being announced on March 17, 2023 [aka St. Patrick’s Day].

Four winners will be selected by a judging panel [which includes Norway’s Adrián Michalčík, the World Class Global Bartender of the Year 2022, and Australia’s Nick Tesar, the 2022 Australia World Class winner and winner of the World Class Johnnie Walker challenge].

Entries will be judged by aesthetics as well as recipe balance, creativity and flare, with one winner chosen from each of the participating regions: South and Central America; Asia and Australia; Africa; and Europe.

The winners’ trip will take place in May 2023 and include a behind-the-scenes distillery tour; a visit to the Diageo Archives; a deconstructed tasting of Black Label with Johnnie Walker master blender, Dr Emma Walker.

Kirker Greer Unveils Autumn Cocktail Guide

Kirker Greer Irish whiskey blend has unveiled a autumn drink guide in time for the upcoming autumn holidays of Halloween and Thanksgiving. The Kirker Greer holiday-inspired autumn cocktails include: The Kirker Tipperary – Kirker Shamrock Irish whiskey, sweet vermouth, green chartreuse, and orange bitters The Kirker Old Fashioned – Kirker Shamrock, sugar syrup, and Angostura […]

Kirker Greer Irish whiskey blend has unveiled a autumn drink guide in time for the upcoming autumn holidays of Halloween and Thanksgiving.

The Kirker Greer holiday-inspired autumn cocktails include:

The Kirker Tipperary – Kirker Shamrock Irish whiskey, sweet vermouth, green chartreuse, and orange bitters

The Kirker Old Fashioned – Kirker Shamrock, sugar syrup, and Angostura Bitters

Kirker Whiskey Sour – a blend of lemon juice, sugar syrup, and Kirker Shamrock

Kirker Irish Coffee – coffee, demerara syrup, Kirker Shamrock and whipped cream

Kirker Collins – lemon juice, sugar syrup, and Kirker Shamrock topped with soda water

Kirker’s signature Irish whiskey blend uses three different styles of Irish whiskey – single grain, single malt and single pot still – in a single blend, all held in first fill ex-bourbon and Oloroso sherry casks, resulting in a blend of 60% grain and 40% malt/pot still Irish whiskey which is bottled at 43% alcohol by volume [86 proof].

Betty Buzz Offers Whiskey-Mixing Alternatives

Actress Blake Lively [“Sisterhood of the Traveling Pants” and “Gossip Girl”] has released the first promotional video for her line of sparkling low-calorie mixers called Betty Buzz, which was originally released in September 2021. Lively’s Betty Buzz line-up offers five flavors – Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger […]

Actress Blake Lively [“Sisterhood of the Traveling Pants” and “Gossip Girl”] has released the first promotional video for her line of sparkling low-calorie mixers called Betty Buzz, which was originally released in September 2021.

Lively’s Betty Buzz line-up offers five flavors – Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger Beer – each can make two drinks when mixed with any spirit.

The name is a reference to Lively’s late father, Ernie, who inspired her to name the line after her grandmother and aunt, who were both known as Betty. Lively’s husband, actor Ryan Reynolds, is the co-owner of Aviation American Gin, which was acquired by Diageo in 2020.

Betty Buzz is currently being made available in the USA and online [bettybuzz.com] with a variety pack of 12 priced $30.

Baileys Offers St. Patrick’s Day Brunch Box

March Madness and St. Patrick’s Day are both inching ever closer and are only days away on Thursday, March 17, 2022 – with that in mind, Baileys Original Irish Cream has prepared a Brunch Box as an appropriate tip-off to celebrations, consisting of the newest St. Patrick’s Day essentials: Baileys, coffee and bagels. Baileys Original […]

March Madness and St. Patrick’s Day are both inching ever closer and are only days away on Thursday, March 17, 2022 – with that in mind, Baileys Original Irish Cream has prepared a Brunch Box as an appropriate tip-off to celebrations, consisting of the newest St. Patrick’s Day essentials: Baileys, coffee and bagels.

Baileys Original Irish Cream [Irish cream and Irish whiskey] has collaborated with New York’s Ess-a-Bagel to produce the Baileys x Ess-a-Bagel St. Patrick’s Day Brunch Box featuring the first-ever cream cheese infused with the flavor of Baileys Original Irish Cream Liqueur (non-alcoholic)* – available for nationwide shipping beginning Monday, March 14 through Thursday, March 17, 2022.

The Baileys x Ess-a-Bagel Brunch Box includes a half pound of the first-ever non-alcoholic cream cheese infused with the flavor of Baileys featuring rich cocoa and vanilla flavors, 12 of Ess-a-Bagel’s Shamrock Green bagels, six Mini Green & White cookies, a pound of silky Nova, a half-pound of spread of the customer’s choice, a cream cheese spreader, and one bag of Lavazza ¡Tierra! Organic Planet coffee.

If you happen to find yourself in New York City, Baileys and Ess-a-Bagel help you with your St. Patrick’s Day celebrations IRL at brunch with Baileys and Ess-a-Bagel where people age 21+ can stop by the Baileys Bagel Bar Featuring Ess-a-Bagel pop-up in New York City to collect complimentary Baileys-infused cream cheese and green bagels to sample alongside traditional Baileys and coffee cocktails made with Lavazza Coffee. The pop-up experience is located at 251 Elizabeth Street in NYC and operates from 9am-3pm on March 17-18, 2022 and 10am-3pm on March 19-20, 2022.

Launched in Ireland in 1974, Baileys Original Irish Cream is the number one selling liqueur in the world and is available worldwide [in 180 markets] for $25 per 750ml bottle.

BAILEYS IRISH COFFEE

Ingredients

2 oz Baileys Original Irish Cream
6 oz Lavazza ¡Tierra! Organic Planet Coffee
1 oz Irish Whiskey
1 Dollop Whipped Cream

Preparation

Combine Baileys, Lavazza ¡Tierra! Organic Planet coffee, and Irish Whiskey in a tall “Irish Coffee” glass.
Top with whipped cream.

Bailey’s Collabs With NYC-Based Bakery For Holiday Cocktail

New York City-based Dominique Ansel Bakery has collaborated with Bailey’s Irish Cream liqueur and created a cocktail for the holiday season – the Bailey’s Swirl – Ansel’s recipe for hot chocolate incorporating the liqueur. Bailey’s Irish Cream – made in Ireland – is made with Irish whiskey, cream and cocoa and the Bailey’s Swirl Hot […]

New York City-based Dominique Ansel Bakery has collaborated with Bailey’s Irish Cream liqueur and created a cocktail for the holiday season – the Bailey’s Swirl – Ansel’s recipe for hot chocolate incorporating the liqueur.

Bailey’s Irish Cream – made in Ireland – is made with Irish whiskey, cream and cocoa and the Bailey’s Swirl Hot Chocolate Kit is being made available at Ansel’s website – DominiqueAnselOnline.com.

Dominique Ansel Bakery specializes in French treats and is also planning to open a West Coast location at Caesars Palace in Las Vegas in summer 2022.

Spirits Network Preparing For December UK Launch

New York-based NBTV – a direct-to-consumer personalized video shopping platform – is preparing to launch in the UK in December 2021. Founded in 2018, NBTV via their Spirits Network is a streaming service featuring ‘shoppable entertainment’ in the form of original programming focused on spirits and cocktails. NBTV is currently scheduled to debut in the […]

New York-based NBTV – a direct-to-consumer personalized video shopping platform – is preparing to launch in the UK in December 2021.

Founded in 2018, NBTV via their Spirits Network is a streaming service featuring ‘shoppable entertainment’ in the form of original programming focused on spirits and cocktails.

NBTV is currently scheduled to debut in the UK in December with a new series called “Shake Off”, in which bartenders compete to create the best cocktail for a panel of judges, with the winner receiving a cash prize.

Ice Cream, You Scream, Everyone Screams For Ardbeg Halloween Ice Scream Tour

Islay distillery Ardbeg officially hops on the Halloween promotional bandwagon with their Monster Ice Scream Truck Tour, which begins today and will travel to three UK cities serving special edition treats through Halloween [October 31]. The Ardbeg Monster Ice Scream Truck Tour will travel to Edinburgh, Glasgow and London offering three exclusive ice cream serves […]

Islay distillery Ardbeg officially hops on the Halloween promotional bandwagon with their Monster Ice Scream Truck Tour, which begins today and will travel to three UK cities serving special edition treats through Halloween [October 31].

The Ardbeg Monster Ice Scream Truck Tour will travel to Edinburgh, Glasgow and London offering three exclusive ice cream serves – all of which can be made with or without Ardbeg’s single malt Scotch whisky – along the way.

The ice creams to be served by the truck will include Cookies & Scream: Ardbeg Wee Beastie ice cream sandwiched between charcoal cookies, and coated in ‘crunchy mealworms’; the Ahhh, No! Bar: Lapsang Souchong ice cream with an Ardbeg An Oa caramel center coated in white chocolate; Ice Cream Groan: a charcoal cone filled with Ardbeg Ten smoky blackcurrant ice cream, and topped with sour cherries and topped with “insect-flecked” bits.

More specifically, the Ardbeg Monster Ice Scream Truck Tour will be stopping at Covent Garden Piazza [London] today and tomorrow, then move on to Drygate Brewery in Glasgow for a stop on October 29, 2021 and finally coming to rest [in peace] in Edinburgh at the St. James Quarter on October 30, 2021 before finding its final resting place on Castle Street on Halloween.

The ice cream portion of the offerings are a result of Ardbeg’s collaboration with artisanal ice cream parlor Ruby Violet – where all three ice creams are currently available at the King’s Cross Coal Drops Yard outlet in London.

The truck features horns, tentacles and beady eyes, and visitors can also book a 45-minute slot in an extension of the spooky-themed truck, a ‘Monster of Smoke cage’, which allows “victims” to try ice cream and cocktails.

Those cocktails include the Cherry Lipsmacker, a Halloween-themed version of the classic whisky and cola; the Begroni, a serve made with Ardbeg Wee Beastie; and a New Fashioned, made using Ardbeg Ten Years Old.