New Riff Launches Red Turkey Wheated Bourbon

New Riff Distilling announced its latest innovative product, a bourbon made from heirloom Red Turkey Wheat that continues the distillery’s passion for unique mashbills not made anywhere else. The limited release Red Turkey Wheated Kentucky Straight Bourbon will be available in limited quantities throughout New Riff’s home market, Kentucky, this November. “Just like heirloom tomatoes, …

New Riff Distilling announced its latest innovative product, a bourbon made from heirloom Red Turkey Wheat that continues the distillery’s passion for unique mashbills not made anywhere else. The limited release Red Turkey Wheated Kentucky Straight Bourbon will be available in limited quantities throughout New Riff’s home market, Kentucky, this November.
“Just like heirloom tomatoes, heirloom grains offer flavors and aromas that are distinct from — and often simply better than — modern hybridized grain varieties,” said co-founder Jay Erisman. “We enjoy helping to preserve these old grains, but the real reason we do it is for the flavor in the glass. We wondered what wheated bourbon would’ve tasted like 100 years ago, before modern agriculture bred so much flavor out of wheat in exchange for ever-increasing yields and ease of transport and storage.”
Erisman said Red Turkey has more protein and less starch than modern wheats, decreasing yield but offering a far wider and richer depth of flavors. “To our knowledge, this is the only Kentucky sour mash wheated bourbon produced in modern times from Red Turkey Wheat,” he said. “Wheated bourbon is very popular these days, but with few exceptions it all uses modern hybrid wheat varieties.”
New Riff’s whiskey makers have hunted for heirloom grains since the early years of the distillery, Erisman said, including Balboa Rye and heirloom corn varieties like Yellow Leaming and Blue Clarage.
In 2016, New Riff reached out to local artisan bread-makers Blue Oven Bakery and asked if they were using any heirloom grains. A partnership formed, with New Riff purchasing Red Turkey Wheat from the bakery. For this first batch of Red Turkey Wheated Bourbon, the wheat was grown in Ohio and sourced from Blue Oven Bakery — and mashed with New Riff’s standard, non-GMO supply of corn and malted barley.
“Every alcoholic beverage ever made begins with a plant,” Erisman said. “We choose to celebrate and save these heirloom grains and the flavors they make — lest they disappear forever.”
The new Red Turkey Wheated Kentucky Straight Bourbon delivers “gristy, grainy, bready” notes on the nose, Erisman said, with a balance of oak and confection, dark fruits and a top citrus note. On the palate, the bourbon is “chewy and remarkably zesty, even citrusy,” with moments of dark stewed fruit. Erisman said it is moderately sweet and well-balanced, with hints of black cherry skin on the finish. He described the finish as “complicated and exceptionally long, zesty and full of grain character” against bright citrus and dark fruit skin.
New Riff Red Turkey Wheat is made with 70% corn, 25% Red Turkey Wheat, 5% malted barley. It is aged at least 5 years and bottled-in-bond at 100 proof at a suggested retail price of $49.99/750mL.

Paul John Christmas Edition IV Coming To America

Paul John Indian Single Malt Whisky, produced at the acclaimed John Distilleries in Goa, India, is thrilled to introduce Paul John Christmas Edition 2021. The fourth debut in the annual series of Christmas Editions, this festive peated malt will be available in the United States at a suggested retail pricing of $84.99 (750ml/92 proof) in …

Paul John Indian Single Malt Whisky, produced at the acclaimed John Distilleries in Goa, India, is thrilled to introduce Paul John Christmas Edition 2021. The fourth debut in the annual series of Christmas Editions, this festive peated malt will be available in the United States at a suggested retail pricing of $84.99 (750ml/92 proof) in mid-October 2021.

Non chill-filtered and with no added colors or flavors, Paul John Single Malts are created from six-row barley harvested from across the vast lands of Rajasthan to the foothills of the Himalayas and distilled in specially-designed copper pot stills with longer necks that result in fruitier spirits. To create Paul John Christmas Edition 2021, the liquid is then matured in ex-bourbon barrels and a mélange of port and madeira casks in coastal Goa, where the tropical climate helps the whiskies mature faster with an angel’s share of eight percent.

“The blend of whiskies from ex-bourbon, port and madeira casks have given the Paul John Christmas Edition 2021 a rare depth of character and a rich vibrancy that I believe is the best representation of the holidays,” says Michael D’Souza, master distiller & blender for Paul John Indian Whisky.

This exotic, multi-faceted expression features a nose of caramel, orange marmalade, a touch of coconut and sweet berries with a contrast of dry raisins. The palate is rich and creamy, with butterscotch and spice balanced perfectly on light peat and barley. The finish of alluring spice, smoke and flavorful cocoa is long and satisfying, beautifully capturing the essence of the holiday season.

Paul John Christmas Edition 2021 joins the Great Indian Single Malt portfolio alongside core and additional limited-edition expressions including Nirvana, Brilliance, Edited, Bold, Classic Select Cask, Peated Select Cask, Pedro Ximénez (PX) Select Cask, Oloroso Select Cask and The Zodiac Series.

Jameson Launches Black Barrel Proof In Ireland

Jameson is launching a 50% ABV, or 100-proof  limited edition of its triple-distilled Black Barrel whiskey – great to gift (and even better to keep) this Christmas. Jameson Black Barrel Proof is made from pot still and grain whiskey matured in a combination of American oak, sherry casks and double charred ex-bourbon barrels to give …

Jameson is launching a 50% ABV, or 100-proof  limited edition of its triple-distilled Black Barrel whiskey – great to gift (and even better to keep) this Christmas.

Jameson Black Barrel Proof is made from pot still and grain whiskey matured in a combination of American oak, sherry casks and double charred ex-bourbon barrels to give an even deeper flavor experience. Uniquely, this expression will be bottled at 50% ABV and without chill filtration. The result is a rich, smooth expression that showcases the benefit that the tradition of barrel charring can add to the world’s favorite Irish whiskey.

“Jameson Black Barrel is a triple distilled blend of our small batch grain and traditional single pot still Irish whiskey and boasts a robust spiciness, with flavors of butterscotch and fudge. Paying tribute to the cooper’s skill, maturing a portion of our whiskey in double charred barrels brings out sweet and spicy characteristics in abundance as it penetrates deeper into the charred oak,” explains Irish Distillers’ Master Distiller Kevin O’Gorman.

“Like every family, Jameson is made up of individual characters with their own distinct personalities. Bottling Jameson Black Barrel at a higher strength is a great way to accentuate the already beloved characteristics of this unique whiskey to create a totally new experience for whiskey enthusiasts.

“So, if a full strength whiskey that’s bursting with aromas of toffee and fudge, complemented by a spicy character and a rich vanilla finish, sounds like it’s for you – or maybe even for someone you know –then you’ll find that Black Barrel Proof is a great addition to the Jameson family this Christmas. Slainte!”

Set to appeal to whiskey fans seeking to explore a more intense flavor experience this Christmas, the limited-edition release of Jameson Black Barrel Proof will be available online at JamesonWhiskey.com and via select outlets in Ireland and at Dublin Airport from early November at RRP of €60.

Macallan Harmony Collection Rich Cacao, Balvenie Tun 1509 Batch 8 & More [New Releases]

Plus, a Redemption bourbon finished in cognac casks, the fourth iteration of Paul John’s Christmas whisky, and more.

The post Macallan Harmony Collection Rich Cacao, Balvenie Tun 1509 Batch 8 & More [New Releases] appeared first on Whisky Advocate.

Plenty of us have favorites when it comes to whisky; perhaps you’re loyal to bourbon, or rarely stray from single malt scotch. But there’s a whole world of whisky out there, ripe for the taking, and if ever you’re in the mood for exploration consider one of the more esoteric offerings we highlight here, such as Japanese rice whisky or grain whiskies.

On to the new releases. This week, there are new single malts from Macallan, Balvenie, Paul John, and Penderyn, as well as a host of bourbons up for grabs. Read on for full details.

The post Macallan Harmony Collection Rich Cacao, Balvenie Tun 1509 Batch 8 & More [New Releases] appeared first on Whisky Advocate.

Octomore: Exploring Scotch Whisky’s Ultra-Peated Star

All three of this year’s releases will be available in the U.S., good news for stateside fans of peat and Bruichladdich.

The post Octomore: Exploring Scotch Whisky’s Ultra-Peated Star appeared first on Whisky Advocate.

This month marks the annual arrival of Octomore, the super-peated scotch whisky from Islay distiller Bruichladdich. Octomore’s 12th edition has three different expressions—12.1, 12.2, and 12.3. Three iterations within each release is the norm for Octomore, although some years have seen a fourth expression added as well. What is unusual this year is that all three 12th edition whiskies are being sold in the U.S. Normally the .2 is available in Travel Retail only, but this year Octomore fans stateside stand a far better chance of acquiring the full set.

What makes Octomore so special? For the uninitiated, a quick primer: When Bruichladdich Distillery restarted production back in 2001 after being shuttered since the mid-’90s, the non-peated Bruichladdich label was the only product. But there was a desire to make a peated whisky too, in order to mark the newly reopened distillery’s Islay identity. Thus Port Charlotte was born. From there the inspiration flowed, and a plan emerged to create the world’s most heavily peated whisky—Octomore, named for a lost distillery just down the road, and also sharing the name with nearby Octomore Farm.

Bruichladdich commissioned its malt supplier (Bairds Malt of Inverness) to deliver the most peated malt it could make. The results were astounding. Peat-fired barley contains phenols, which impart smoky flavors to a whisky and are measured in parts per million (ppm). The normal phenol level for most Islay whiskies is around 40 ppm—Port Charlotte’s level, for example. The first Octomore, distilled in 2002, was made from peated malt measured at a whopping 131 ppm. Edition 1 of Octomore was released in 2008 to broad acclaim, and the cult of Octomore was born.

The early editions were issued somewhat sporadically, and it is only in recent years that Octomore has become an annual affair. But a key element of Octomore’s allure is that each edition is different from the last. It is whisky’s ultimate anti-brand—an expression that does not seek precision-calibrated sameness, but instead creates something slightly different each year. That is at least partly due to the nature of peated malt production itself. For normal peated whiskies, the first run in the peating process, which is the most potent, is blended with less peated malt to create a standard consistency. But Octomore uses only that first batch, which is never uniform.

“You can’t really control things to get a specific ppm, because Octomore uses the uncut stuff,” notes Adam Hannett, Bruichladdich’s head distiller. “It’s always at least 80 ppm, but it could be 100 or 300, and then back to 100 the following year. While Port Charlotte is all about consistency—always at 40 ppm—Octomore is about pushing the boundaries.”

With such imposing peat credentials, Octomore casts an alluring, yet almost intimidating figure across the whisky world. Even its name vaguely evokes some frightful persona from a James Bond film. But Octomore is no bruising heavyweight—it possesses all the subtlety and refinement of Bruichladdich’s other expressions. The smoke notes are also less charcoal-like than some other Islay single malts, leaning more toward mellow woodfire. Despite all the hype surrounding the peat and smoke, the purity of the spirit remains Octomore’s signature.

The Octomore 12 Releases

Here is a brief snapshot of this year’s Octomore expressions, which are releasing this month. These whiskies will be scored and reviewed in our Winter issue’s Buying Guide.

Octomore 12.1
Age: 5 year old
Cask: Bourbon
Grain: 100% Scottish concerto barley
ABV: 59.9%
Peat level: 130.8 ppm
Price: $199
Availability: Around 30,000 bottles

The .1 expressions of Octomore are always matured in bourbon casks, and play the role of the core expression within each edition, from which the others in the group branch outward. This one was aged 5 years in first-fill bourbon casks. While Bruichladdich probably experiments with more cask types than any other Islay distillery, its spirit is best suited for bourbon casks, which allow the spirit’s refinement to emerge and bring forth notes of soft vanilla, caramel, toffee, lemon, honey, and spice.

Octomore 12.2
Age: 5 year old
Casks: 50-50 first and second-fill American whiskey casks, vatted together and finished in first-fill sauternes wine casks
Grain: 100% Scottish concerto barley
ABV: 57.3%
Peat level: 129.7 ppm
Price: $234
Availability: Around 8,000 bottles

The .2 always focuses on cask exploration. For this one, half the liquid was aged in first-fill bourbon casks and half in second fill, and then in 2019 they were combined and refilled into sauternes casks to rest for 18 to 24 months. The sauternes casks leave a golden hue, provide subtle restraint to the smoke, and lend succulence to the whisky. Their influence coaxes out notes of melon, honey, and vanilla cookies, along with toasty hints of pain grillé. This is Octomore’s first sauternes cask-finished expression since Edition 4, when Octomore 4.2 (also known as Comus) achieved major cult status. As noted, this year’s .2 will be available in the U.S. for the first time since Octomore Edition 4.

Octomore 12.3
Age: 5 year old
Cask: 75% first-fill American whiskey casks, 25%  first-fill PX sherry butts
Grain: 100% Octomore Farm concerto barley
ABV: 62.1%
Peat level: 118.1 ppm
Price: $259
Availability: Around 18,000 bottles

The 12.3 is made 100% from barley grown on Octomore Farm, located less than two miles from the distillery, where farmer James Brown has been cultivating barley for Bruichladdich since 2007. This expression was always all about exploring barley types, with the cask maturation kept consistent. But that has changed under Hannett. The 500-liter PX butts are from Jerez-based producer Bodegas Rey Fernando de Castilla, while the American whiskey barrels are from Buffalo Trace, Jack Daniel’s, and Clermont Springs. Since Octomore Farm is not far from the sea, some tasters find subtle maritime flavors in the distillate. That’s less true with the peat-heavy Octomore than with non-peated Bruichladdich, but some briny, citrusy notes still linger on the nose and palate, while the sherry influence brings out toffee, chocolate, coffee cake, and raisins. The .3 is the highest-ABV expression in Edition 12.

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The Buffalo Trace Antique Collection 2021 Releases, a Macallan to Celebrate the New Year & More [New Whiskies]

Plus, an ice wine-finished Irish whiskey from Writers’ Tears and a cognac-finished straight bourbon from TX.

The post The Buffalo Trace Antique Collection 2021 Releases, a Macallan to Celebrate the New Year & More [New Whiskies] appeared first on Whisky Advocate.

Special release season continues this week. We recently reported some other fall limited releases, like the Diageo Special Releases and Four Roses Small Batch Limited Edition, and we have an upcoming look at the new edition of Octomore. Now comes the announcement of this year’s Buffalo Trace Antique Collection (BTAC)—and the notable detail that there is no George T. Stagg in the lineup, because the barrels for the 15 year old barrel proof bourbon did not meet the distillery’s standards this year.

See the full details below on this year’s four BTAC whiskeys, along with some other goodies such as a no-age statement Macallan that celebrates the new year, a Writers’ Tears Irish whiskey with an ice wine finish, and a cognac-finished bourbon from Firestone & Robertson’s TX label.

The post The Buffalo Trace Antique Collection 2021 Releases, a Macallan to Celebrate the New Year & More [New Whiskies] appeared first on Whisky Advocate.

Lisa Roper Wicker: Brand Building and Barrel Finishing in Brooklyn

On October 1, Lisa Roper Wicker joined #TasteWithSpace to talk about her work at Brooklyn-based Widow Jane Distillery.

The post Lisa Roper Wicker: Brand Building and Barrel Finishing in Brooklyn appeared first on Whisky Advocate.

In case you missed it: On October 1, Whisky Advocate’s Instagram Live series #TasteWithSpace traveled to Brooklyn, New York for a visit to Widow Jane Distillery, where head blender and distiller Lisa Roper Wicker led a tour of the barrel house and a tasting of the distillery’s Baby Jane, Lucky Thirteen, The Vaults, and Decadence whiskeys.

Roper Wicker, who joined Widow Jane in 2018 from Preservation Distillery in Kentucky, discussed her experience as an urban distiller, and the ways in which Widow Jane’s whiskey making is unique—primarily in that she’s able to draw from a deep well of aged stock, in addition to the distillery’s own-make whiskey. Her background as a winemaker has influenced experiments with barrel finishing at Widow Jane; The Vaults 15 year old whiskey, for instance, is aged in American oak casks coopered with 8 year old air-seasoned wood, while Decadence is finished in maple syrup barrels. Head to Whisky Advocate’s Instagram page to watch the full interview, and get a peek at Widow Jane’s campus.

The post Lisa Roper Wicker: Brand Building and Barrel Finishing in Brooklyn appeared first on Whisky Advocate.

Whiskey News Roundup for September 30, 2021

This is the first of what is going to be an ong…

IMAGE: The words “Whiskey News” over a photo of a whiskey glass on a smokey table.

This is the first of what is going to be an ongoing series for BourbonGuy.com. As you might imagine, I get a lot of press releases in my inbox. I thought it might be neat to periodically share some of those that I find the most interesting along with a little commentary on them. I hope you enjoy these posts. I spend way too much time reading whiskey news to not share.

Four Roses Announces Mini Bottles of Two Bourbons

NEWS: After quietly retiring their 50 mL bottles of Four Roses Single Barrel, Four Roses announced this month that they will be offering 50 mL bottles of both their Small Batch and Small Batch Select Bourbons. These bottles are available at most retailers that sell the 750 mL bottles. Locally they sell for $5.99 for the Small Batch and $7.99 for the Small Batch Select.

COMMENTARY: This is the kind of thing that I wouldn’t have usually found that interesting, except for one thing. I never was able to get a Four Roses bottle on the Whiskey Party Lights that I made. Single Barrel had a small cork. No way to hang it from the lights. According to Brent Elliott, these new minis will have screw caps that I’ll be able to drill through. What’s that? You don’t have any Whiskey Party lights? You should make some, it’s a fun and easy project. 

Samuels House Now Available for Overnight Accommodations

NEWS: Rob Samuels, Managing Director of Maker’s Mark and grandson of the brand’s founder, has opened the historic Samuels home for rent. Currently operated under the name Samuels House, it was built around 1820 by Samuels family forefather John Samuels. The property remained with the family until the 1950s. Now, back in family hands, it has been renovated and opened for rent to overnight guests. According to the press release: “Although equipped with modern conveniences and luxury amenities, the house’s original detail and character have been preserved to showcase the history of the Maker’s Mark dynasty. Never before seen personal family artifacts, including the deep fryer used to create the iconic red wax tendrils and a hand-made bar with whisky spanning 150 years of Samuels family distilling, ensures a really special experience for bourbon enthusiasts.”

COMMENTARY: If I had the money, I would love to stay here while visiting Bardstown. Not sure I can swing $1250-1500 per night on a freelancer’s budget, but if you do, this seems like a fun way to spend that cash. I love old houses and, for me, the whiskey history would just be icing on the cake. And man, do those sofas look comfy.

MGP Distillery Gets a New Name

NEWS: As of September 29, 2021, the consumer brands portion of the MGP distillery will go by the name of Ross & Squibb Distillery. The new name highlights the history of the distillery location. According to the press release: “Ross” is inspired by the legacy of George Ross, who in 1847 founded the Rossville Distillery, located on what is now the Ross & Squibb Distillery campus. Considered one of Lawrenceburg’s original distilleries and one of America’s last Prohibition-era distilleries, Rossville Distillery produced some of the finest rye whiskeys in the world and was the inspiration for the Rossville Union Straight Rye Whiskey brand. “Squibb” calls back to the historic Squibb Distillery, founded in 1869 in Lawrenceburg, Indiana, and later purchased in 1921 by George Remus, King of the Bootleggers® and inspiration for the George Remus Straight Bourbon Whiskey brand.” Bulk production of whiskey and other spirits will continue onsite under the current name, MGPI of Indiana, LLC.

COMMENTARY: What does this mean for the whiskey consumer? Probably not a lot. I know I’m not going to rush to update the MGP tag at the bottom of this page. I’m almost positive that in casual conversation I’ll still use the quick MGP instead of the longer Ross & Squibb. Though you may see written references to Ross & Squibb on the site if I quote from a press release for one of their products. Basically, this is a consumer-facing example of the merger of MGP and Luxco. As the Luxco portion of the combined company now handles the consumer brands that MGP brought to the merger (Remus, Rossville, etc), it only makes sense from a marketing perspective to brand everything they can to help tell their story. Does this mean we can look forward to the future announcement of an upcoming visitor experience in Lawrenceburg, IN? No word on that yet, but it wouldn’t terribly surprise me now that the distillery has a consumer-friendly name and logo.


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Daviess County Limited Edition Double Barrel Bourbon Release

In October of 2021, the Daviess County family will extend to include a Limited-Edition Double Barrel Variant of its classic Kentucky Bourbon Whiskey, in partnership with Ducks Unlimited. This small-batch bourbon whiskey is finished in fresh Missouri Wh…

In October of 2021, the Daviess County family will extend to include a Limited-Edition Double Barrel Variant of its classic Kentucky Bourbon Whiskey, in partnership with Ducks Unlimited. This small-batch bourbon whiskey is finished in fresh Missouri White Oak barrels with a #2 char and toasted heads. The char and toast combination adds rich dark chocolate and caramel notes to the finished […]

The post Daviess County Limited Edition Double Barrel Bourbon Release first appeared on Daviess County Bourbon.

Random Stuff: News & Commentary From the Ol’ Inbox

Due to the fact that my wife, and tasting partn…

A Glass of Whiskey with smoke in the background and the words: Random Stuff.

Due to the fact that my wife, and tasting partner, just got home from Yellowstone National Park last night I thought I’d share some of the more interesting items that have landed in my inbox over that last few days. I’d like to start including more news anyway so this will be a nice test of the concept.

Four Roses Announces 2021 Limited Edition Small Batch

IMAGE: A bottle of Four Roses Limited Edition Small Batch 2021

NEWS: Big news today out of Lawrenceburg, KY as Four Roses has announced the impending release of the 2021 Limited Edition Small Batch Bourbon. According to the press release the bourbon is “Non-chill filtered and bottled at 114.2 proof, the 2021 Limited Edition Small Batch features four different hand-selected batches aged 12 to 16 years. These batches represent four of the distillery’s 10 distinct Bourbon recipes – a 16-year-old Bourbon from the OBSV recipe, a 14-year-old OBSQ, a 12-year-old OESK, and a 16-year-old OESV.” There will be 14,500 bottles and the suggested retail price is $150.

COMMENTARY: So at one point, this would have been the most exciting news of the bourbon year for me. It was the bourbon that we celebrated with when we reached my wife’s cancer-free milestones. These days, if it wasn’t for the taste they send me, I’d never be able to even review it much less enjoy a bottle. It just isn’t available without paying ridiculous black market prices. I’m sure it will be delicious but I’m done hunting limited releases. Because of the emotional cancer connection, this was the last one I went out of my way to try to get my hands on, but these days I’m happy with a pour of something readily available. If I happen to be drawn in a lottery or something, I’ll probably pick it up but otherwise, I will enjoy the taste I received. And I’ll have a full review later in the week.

Fred B. Noe Distillery Unveiled at the James B. Beam Distillery Co. Campus

NEWS: Jim Beam is showing off a new distillery. The Fred B. Noe Distillery will, to quote the press release, “serve as an innovation playground for Fred’s son & 8th Generation Beam Family Distillery Freddie Noe as he carries on the Beam family legacy in pushing the boundaries of bourbon, as well as the new home of crowd favorites from the James B. Beam Distilling Company’s award-winning Super-Premium portfolio, including Booker’s Bourbon, Baker’s Bourbon and Freddie’s own creation, Little Book Bourbon.” Whisky Advocate is reporting that the distillery will spend 10 months fulfilling the needs for Booker’s and Baker’s Bourbons while leaving around two months for experimentation.

COMMENTARY: This probably isn’t the most exciting bit of news from the consumer standpoint. It doesn’t sound as if this distillery will open to the public. But as far as I’m concerned, anything that helps the big boys to innovate and experiment is good news. I’ve been really pleased with the editions of Little Book that have come out so far so I’m excited to see what Freddie Now cooks up next.

Lux Row Distillers Announces Blood Oath Trilogy Second Edition

IMAGE: Promo shot of Blood Oath Trilogy 2

NEWS: Last week I got a note from the PR person for Lux Row letting me know that in September, Lux Row will be releasing the second “Trilogy” of Blood Oath Bourbons. Featuring three 750 mL bottles, one each of Pacts 4, 5, and 6, this package will retail for $799. Pact 4 was a blend of 12-, 10-, and 9-year-old bourbons. Pact 5 was a blend of 13-year-old bourbon, 11-year-old wheated bourbon, and 8-year-old bourbon that had been finished in rum barrels. Pact 6 was a blend of 14-year-old bourbon, 8-year-old bourbon, and 7-year-old bourbon that had been finished in Cognac casks.

COMMENTARY: I love doing vertical tastings and would love to get my hands on this…if I didn’t have to drop nearly a grand to do so. I’ve bought a few brandy collections that feature multiple 100 mL bottles of brandy. The price per mL is still high but the retail price is such that it is reachable as a splurge to many more people. Sadly it isn’t a trend to do this for American Whiskey. As much as I would love to get my hands on this—I gave each of them a high “like” rating—I’d be much more inclined if I was getting 300 mL of old releases for $125-150 (I increased the per mL price due to the cost of increased packaging) than I would be if I was getting 2.25 L of old releases for $800.

Inspired by the Trilogy, it is time to beat my drum again. For years, I’ve been talking to whoever would listen that I would love the ability to purchase a gift pack that included small bottles of each of the 10 Four Roses recipes. A long time ago, when prices were more affordable, I was able to get my hands on a full bottle of each. It was so much fun to taste them all side by side. These days that would be prohibitively expensive, if you could even find them all. But, taking it another step further, I could wish is that Bourbon companies would do the multi-packs of 50 or 100 mL bottles, even for “normal” stuff. I could see a package including the various Russell’s Reserve Bourbons and Ryes. Or vertical tasting sets of the various Ezra Brooks, Very Old Barton, or even the Four Roses standard releases. These could be a lot of fun and bring new customers to the brands.

Of course, a shout-out is due to Heaven Hill, Maker’s Mark, and Jim Beam who have actually done this. The first time I had the Beam Small Batch collection was by purchasing a gift pack from the Beam distillery gift shop that included 50mL bottles of each release. And a couple of years ago around the holidays, Heaven Hill put out the “test-tube” set that included many of their whiskeys. I actually reviewed the Maker’s Mark collection last year, mostly because it was so much fun. So good for them. Their gamble gave people some joy and brought at least one person to appreciate their products more. Me, in the case of Jim Beam. If nothing else, it’s something for companies to consider.


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