Month: November 2023

Whisky pioneer and master blender, Silvano Samaroli is celebrated for his immense contribution to the whisky industry. However, nothing marks his mastery as the famous Flower Series whiskies.

In 1068 Silvano Samaroli founded the Samaroli Srl Wine and Spirits Merchants which operated as an importer of beverages. However, in 1979 the company changed its format and became the first non-British independent bottler of Scotch whisky. Debuting with the Samaroli Cadenhead Dumpies whisky brand.

A few years later, in 1981, the distillery produced its biggest hit, the Samaroli Flowers series. This special edition would establish the name of the distillery.

The Samaroli Flower Whisky Series

Notably, the Samaroli Flowers series is the most famous collection in the company’s history. Collectors from around the world are thrilled when they appear at auctions. The whisky contained in these bottles is not only incredible but also highly sought after.

The series was bottled by R.W. Duthie & Co and this was the start of a long relationship. R.W. Duthie & Co would handle Samaroli’s bottling operations since Scotch whisky must be bottled in Scotland.

There are several aspects of the Samaroli Flowers series, including the labels, designed by Samaroli. These labels feature various flowers in a timeless, simple style. Of all the whiskies in the Samaroli Flowers series, the Laphroaig 1967 15-Year-Old, and the Bowmore 1966 Bouquet stand out.

Several new Samaroli whiskies were released to the public in 2022, including Samaroli Spey, Samaroli Islay, and Laphroaig and Macallan Magnificos, distilled in 1997 and 1994, respectively.

A special sale at Whisky Auctioneer featured Samaroli whiskies such as the Laphroaig 1967, a 1952 Glen Cawdor, and the 1966 Bowmore Bouquet.  Some of which were signed by Silvano. Sales ranged from £58,500 for a Bowmore Bouquet, to £40,000 for the Laphroaig 1967.

The Samaroli team has been honoring Silvano Samaroli’s memory by releasing cask strength, NAS, and high-quality whiskies. The secondary market for Samaroli bottles has also remained strong since Silvano Samaroli died.

The post Samaroli Scotch Whisky Famous Flowers first appeared on Whisky Critic - Whisky Reviews & Articles - Style. Attitude. Whisky..

Scotch whisky distillery Bucganan’s has launched a new marketing campaign geared at uniting the Hispanic heritage with the American culture. Dubbed ‘We are the spirit of the 200%’. the strategy features Saturday Night Live artist, Marcello Hernandez alongside other Hispanic American creators.

According to a press release, the campaign will target an audience made up of “200%ers” or those who identify as 100% Hispanic and 100% American. There is often a sense of displacement among Hispanic Americans or that they need to choose one identity over the other. This outreach celebrates Hispanic Americans’ unique cultural dualities.

Inside the Buchanan’s Advertising 200% Campaign

An award-winning advertising agency, Crispin Porter Bogusky, developed the new creative. It’s a mix of video spots and multimedia takeovers that explore Hispanic heritage through modern narratives.

For the 200% campaign, Buchanan’s gathered a cast of Hispanic American creatives and pioneers from across the country. Authenticity was assured with every scene, voice-over, and creative detail. The series of original shorts depicts a cast with unique stories, style, and experiences demonstrating that there is no one right way to be a 200%er

“This campaign is meant to honor the 200%ers across the U.S. who are always finding unique and authentic ways to make Buchanan’s Whisky a part of their celebrations,” said Josh Dean, Vice President of Buchanan’s Whisky North America. “That’s why we collaborated with our family of 200% trailblazers to really showcase how diverse Hispanic Americans are and shine a light on these new traditions being created across communities.”

As part of their advertising campaign, Buchanan’s will host a series of events and giveback initiatives. These will take place across local communities during the holiday season.  Food and nightlife will be the focus of these events. The Scotch whisky giant hopes to showcase what happens when 200%ers share a meal with their families and friends.

Hisanic Americans are both 100% Hispanic and 100% American.

The post Buchanan’s Scotch Whisky Launches New Marketing Campaign first appeared on Whisky Critic - Whisky Reviews & Articles - Style. Attitude. Whisky..