But after tasting hundreds of bourbon iterations in my career, the consistency of them many is becoming as concerning as comforting. Some days, I wonder if too many are just too similar, especially when I see so many parallels in my tasting notes (and others’) for reviews and barrel picks.
Alcohol, by comparison is just that: beverage grade alcohol with which no one monkeys around. It’s highly regulated and its strength is clearly described on its packaging. Other than marketing claims, it’s gimmick free.
Despite being part of that shift, I’m still a little bothered as a former restaurant industry employee. It’s tough to know distant peers are struggling due to a shift in the new habits adopted by me and millions of other drinkers.
Here’s one fact to grasp: This perceived sales slump is exemplary of the rollercoaster ride that affects every large industry. Good days see profits rise, bad days see them plummet.
