RTD Cocktails Are Fine, But Not Yet Great
Such people are the ideal audience for ready to drink cocktails, a.k.a. RTDs. My friends enjoy variety in flavor and spirits, but more importantly, they like it delivered by someone else. This couple works hard, their children are gone, and though they…
Such people are the ideal audience for ready to drink cocktails, a.k.a. RTDs. My friends enjoy variety in flavor and spirits, but more importantly, they like it delivered by someone else. This couple works hard, their children are gone, and though they go out often, they also enjoy their liquid indulgences at home. They also have the means to buy RTDs that, compared to the cost of making cocktails from scratch, are pricey, though only about half what they’d pay for drinks and tips at a good bar. Pop the top and pour; that’s great for them.