Bruce Russell

Master’s Keep Beacon

Everyone has their favorite Master’s Keep. For some it’s the elegance of the eponymous inaugural release, for others it’s the complexity of Decades. For me, Revival, Unforgotten, and the 17-year Bottled in Bond have long traded places as the top three….

A Day at Wild Turkey

Each visit to Wild Turkey presents its own level of excitement.
The post A Day at Wild Turkey appeared first on Rare Bird 101.

Wild Turkey 101 8-Year (2025)

Unless you’ve been living under a rock, you’ve surely read, heard, or watched plenty of reviews of Wild Turkey’s latest offering, Wild Turkey 101 8-Year. Most of these reviews touch on the expression’s history and praise the domestic return of Wild Tur…

Wild Turkey’s Triumph (Part 2)

This is the second installment of a two-part series. For the first installment please see Wild Turkey’s Triumph (Part 1). With the exception of 2016, Wild Turkey has introduced a new Master’s Keep expression each year for the last nine years. It …

Wild Turkey’s Triumph (Part 1)

Back in 2018, I published “The New Golden Age of Wild Turkey (and Why You Should be Paying Attention).” In that post I looked back on the history of the brand, divided it into eras, and concluded by speculating on its future. As I was reading it over r…

Press Release: Wild Turkey Master’s Keep Triumph

Master’s Keep Triumph, the oldest age-stated rye whiskey ever to be released by Wild Turkey, will be available for US online presale and in-store at select US retailers ahead of Father’s Day
The post Press Release: Wild Turkey Master’s Keep Trium…

Renegades and Raconteurs

In whiskey enthusiasm, each day is an adventure inching you closer to an even greater adventure. The key is finding friends to share those adventures with.
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An Event for Generations

There are certain moments in my whiskey journey that I’ll never forget (most of which were firsts): my first sip of 1980’s Wild Turkey, meeting Jimmy and Eddie Russell for the first time, my first Russell’s Reserve private selection, the publication of…

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