After promising to do so for nearly a year and a half, Heineken finally followed through on their promise and sold off their Russian beer business for €1 – to Russian-owned Arnest, an aerosol can maker. The Dutch brewer will absorb a loss of €300 million – nearly $325 million – on the “sale”. Many […]
The post Heineken Jettisons Russian Beer Business first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..
Brewing behemoth Molson Coors created the Coors Spirits Company and has made their first acquisition foray into the spirits industry with the purchase of Kentucky-based bourbon and rye whiskey producer Blue Run Spirits. Blue Run Spirits will join Five Trail Blended American Whiskey [launched in 2021] and Barmen 1873 Bourbon [launched in 2022] as members […]
The post Molson Coors Purchases Blue Run Spirits first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..
Sir Ivan Menezes, the long-serving CEO of spirits behemoth Diageo – the world’s largest spirits company – has died at the age of 63 after a short illness. Menezes had been in the hospital being treated for several undisclosed medical conditions including a stomach ulcer. Since 2013, Menezes had been the chief executive of Diageo, […]
Both Guinness and Jameson are prepping for the annual arrival of St. Patrick’s Day, which occurs next week on Friday, March 17, 2023. Jameson Irish whiskey claims that they will pay someone to skip work on March 17 and leave a cardboard cutout bearing their likeness at their workplace. Guinness is encouraging “toasting” and says […]
The Glasgow Distillery has released a pair of single malt whiskies as part of their Small Batch Series – each single malt was finished in Tokaji and Innis & Gunn beer casks – The Glasgow 1770 Innis & Gunn Golden Beer Cask Finish and Glasgow 1770 Tokaji Cask Finish. The Glasgow 1770 Innis & Gunn […]
After FIFA and host country Qatar pulled a last-minute switcheroo on major sponsor, Budweiser, at the 2022 World Cup and did not allow beer to be sold in stadiums, Budweiser – in a somewhat dubious promotion – has announced that they will send all their unsold watery beer to the “winning” country of the worldwide […]
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers […]
“Brewmaster: Beer Brewing Simulator” is currently scheduled to arrive on September 29, 2022 on both Sony PlayStation 5 and Sony PlayStation 4.
The video game allows you to brew your dream beer in a chemical simulation, learn the tricks of t…
Opening a Heineken can have an influential effect on today’s society in “The Closer” – the name for a high-tech bottle opener that immediately shuts down all work applications when a bottle of Heineken is opened with it.
Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products. The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment. The Coors Light […]
