There’s little doubt that changing customer habits and technology have impacted how companies sell themselves to gain new brand champions. The alcohol business, in particular, emphasizes emotional reactions to its goods rather than traditional sales or advertising strategies. Crowdtap’s latest study looks into why customers prefer one liquor brand over another. The information obtained from …
Bourbon distiller Four Roses and OSMO Salt, purveyors of premium, chef-selected salt, debuts the latter’s first-ever spirit-infused flavor: OSMO x Four Roses Toasted Vanilla Bourbon Salt. The first-ever co-branded culinary product from Four Roses, the salt was created for cocktail enthusiasts for rimming bourbon drinks and for home chefs for adding a robust yet sweet …
Whiskey has been around for centuries, and it has become a timeless classic that is enjoyed by many. It is a drink of sophistication, and its smooth and rich flavor can bring people together to share stories. From the warm, smoky flavors of bourbon to the lighter, fruity notes of Scotch whisky, whiskey is truly …
What began as a personal passion and a toast to family tradition for the late Dr. Pearse Lyons has become a global beverage business with six breweries and distilleries in Kentucky, USA, and in Ireland crafting an award-winning line of beers and spirits. The legacy continues with Dr. Mark Lyons, the seventh generation of the …
Bourbon lovers and beer fans alike can yet again raise their glasses to the release of the 2022 edition of Brooklyn Black Ops (11.5 % ABV), a collaboration between craft beer innovator Brooklyn Brewery, and Kentucky-based bourbon brand, Four Roses Distillery. This year’s vintage of the limited edition beer, the brands’ fourth annual release, will …
By Richard Thomas Rating: B+ It wasn’t until after I had already written up Mondavi’s bourbon barrel-aged Cabernet Sauvignon that I learned the winemaker has also released a rye barrel aged red wine. Bourbon barrel-aged wines are a relatively small niche on liquor store shelves, but they are very much an established thing now. Rye …
Breckenridge Distillery, the ‘World’s Highest Distillery,’ and Breckenridge Brewery return this season for the second ever Buddy Pass, a unique barrel-exchange program to create a limited-edition Imperial Stout Cask Finish Whiskey and a Whiskey Barrel-Aged Imperial Oatmeal Stout Beer. After selling out last year’s inaugural limited release in Colorado, Buddy Pass has expanded nationwide, entering 10 …
By Richard Thomas Rating: B+ One of the problems with being a well-known, perhaps even ubiquitous brand is that even the most casual snob will bypass it. By “casual,” I mean a crippling case of toxicity or Kruger-Dunning effect is unnecessary. All someone needs is the notion that they should pursue something novel or (imagined …
