Author: Kenny Coleman

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can’t just splash and dash if they want a long standing product.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys
• 12:15-The Rise of Celebrity Whiskeys
• 21:44-Challenges and Opportunities in Celebrity Whiskey Brands
• 28:24-Crafting Celebrity Spirits: The Business Models
• 31:18-Pricing Strategies: Balancing Quality and Accessibility
• 35:16-The Importance of Authenticity in Celebrity Brands
• 39:23-Challenges in the Celebrity Spirits Market
• 42:44-Consumer Perception: The Connection Between Celebrity and Product
• 46:37-Building a Portfolio: Beyond One Product
• 50:33-The Future of Celebrity Brands in Bourbon
• Support this podcast on Patreon

The post 484 – Are Celebrity Whiskeys Finally Good? on Bourbon Community Roundtable #99 appeared first on BOURBON PURSUIT.

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.

Show Notes:

• 00:00-The Evolution of Premium Whiskey
• 05:54-Defining Premium: Price, Age, and Quality
• 11:59-Market Dynamics: The Role of Distillers and Brands
• 17:45-Consumer Perception: What Makes Whiskey Premium?
• 24:05-The Impact of Packaging and Marketing on Premium Status
• 30:08-Future Trends in the Premium Whiskey Market
• Support this podcast on Patreon

The post 483 – What is Premium Bourbon? appeared first on BOURBON PURSUIT.

Ben Holiday is making some serious waves and it’s really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There’s a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery
• 05:49-The Rise of Non-Kentucky Bourbon
• 11:56-Kyle Merkline’s Journey to Distilling
• 17:56-The History of Ben Holiday Distillery
• 24:06-Prohibition and Its Impact on Distilling
• 29:47-The Distillation Process and Techniques
• 36:09-The Importance of Aging and Waiting
• 42:13-Marketing Strategies and Brand Growth
• Support this podcast on Patreon

The post 482 – The Distillery That Kept Waiting with Kyle Merklein of Ben Holladay appeared first on BOURBON PURSUIT.