Spirits behemoth Diageo has been named the official spirits supporter of next year’s Fifa World Cup to be held in Canada, Mexico and the USA. For the tournament, London-based Diageo is expected to be promoting Scotch whisky brands Buchanan’s and Johnnie Walker – as well as a sle of other spirits brands in their portfolio. […]
Irish whiskey behemoth Bushmills has released an 18-year-old Colheita Port cask-finished single malt whiskey with one catch – it is destined exclusively for the Asia Pacific global travel retail (GTR) market – as part of Bushmills’ World Wood TREX (travel retail exclusive series). Bushmills 18-Year-Old Single Malt World Wood TREX was matured in ex-bourbon and […]
Proper Twelve Irish Whiskey is going up by a pretty big notch with the launch of its first-ever limited-edition release: Proper No. Twelve 13-Year-Old Single Malt. Sourced from Bushmills, this small batch expression is bottled at 86 proof. As an Irish single malt, the whiskey is made from 100% malted barley and matured American Oak …
Blue Run Spirits is releasing the third collection of the Blue Run Flight Series, a collection of “micro batch” whiskeys that showcase contrasting bourbon and rye types. Crafted by Coors Spirits Co. (Blue Run’s parent company) Head of Whiskey Development and Innovation, Shaylyn Gammon, the six micro-batch whiskey expressions that make up each “Flight” utilize …
By Richard Thomas Jim Beam has announced a new branch for its private barrel program in the Knob Creek line, Knob Creek Single Barrel Select Cask Strength, to be available for both bourbon and rye. The private barrel/single barrel experience includes a visit to the James B. Beam Distilling Co. in Clermont, KY, where participants …
Jack Daniel’s is continuing their partnership with the McLaren Formula One racing team by releasing 2025 McLaren Racing x Jack Daniel’s – a limited edition higher-proof whiskey. The 2025 limited edition McLaren Racing x Jack Daniel’s Tennessee Whiskey consists of Jack Daniel’s classic grain bill of 80% corn, 8% rye and 12% malted barley, was […]
Major League Baseball has named their first official whiskey and it is Traveller Blended Whiskey, a collaborative concoction created by Buffalo Trace Distillery’s master distiller Harlen Wheatley and Grammy-winning country music performer Chris Stapleton. Traveller Blended Whiskey’s designation as MLB’s official premier whiskey partner means the whiskey will be highlighted during game broadcasts, as well […]
Just in time for the Kentucky Derby, UK-based independent bottler That Boutique-y Whisky Company has released three whiskies – an eight-year-old English rye, a 10-year-old Kentucky Bourbon and a 21-year-old Irish whiskey – to join their core range of one Canadian corn and four Scotch whiskies. All three were bottled at 45.8% alcohol by volume […]
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New Riff Distilling has announced the latest release of its Single Malt whiskey, the third time around for the Northern Kentucky distillery. This new, annual batch drew on some of the distillery’s oldest malt whiskey stocks, up to 10 years of age. New Riff has stocks that old because they started distilling batches of malt …
Redbreast has ‘Quite the Find’ for their newest promotional campaign, enlisting the aid of Irish actor Andrew Scott [“Fleabag”] for their Irish single pot still whiskey. The new global campaign features the Bafta Award-winning Irish actor encouraging audiences via voice-over and meaningful glances to avoid the beetroot and to dig deeper to unearth ‘something amazing’ […]
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