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Johnnie Walker Talks Women’s World Cup
Diageo-owned Johnnie Walker has employed actress Hannah Waddingham [‘Ted Lasso’] to promote the upcoming 2023 Women’s World Cup and encourage people to watch women’s sports this summer. Waddingham stars in a promotional video for Johnnie Walker ahead of the Women’s World Cup, which begins tomorrow in Australia and New Zealand and runs through August 20, […]
Diageo’s World Class Debuts On Amazon Prime

Debuting on Amazon Prime is “SPIRIT: Becoming the World’s Best Bartender” – the documentary about Diageo’s World Class competition from 2022. Diageo’s prestigious World Class Global Bartender of the Year cocktail competition is the setting for the documentary as it reveals the behind-the-scenes back-stories and preparations of three of the world’s best bartenders as they […]
Sovereign Collabs With Pernod Ricard To Produce Deacon Whisky

Sovereign Brands – known for wine and spirits [Bumbu rum] has collaborated with spirits behemoth Pernod Ricard to create their first-ever Scotch whisky, which they are calling The Deacon – a blended Scotch whisky originating from hand-selected drams from various Scottish regions, including Islay and Speyside. Sovereign’s The Deacon has the aforementioned blend of whiskies […]
