Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products. The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment. The Coors Light […]
Whyte & Mackay has released Whyte & Mackay Triple Matured along with a promotional video featuring the blended Scotch whisky’s distinct triple maturation process.
Whyte & Mackay plans to have the promotion run during programming fo…
The Glenlivet attempts to “Break the Stereotype” with a promotional campaign focusing on a more diverse range of “whisky drinker” worldwide than just the expected demographic group. The Glenlivet announced it would support up to 30 participants in the Education & Mentorship Project of Equal Measures, a London-based group that works to increase diversity in […]
Topo Chico hard seltzer is celebrating the anniversary of the Mexican victory over France in 1862 – otherwise known as Cinco de Mayo. Topo Chico – owned by Molson Coors and Coca-Cola – opens a pop-up Swap Shop truck in New York City’s East Village where people are invited to bring in a Cinco de […]
The world’s largest bottle of Scotch whisky – a massive 311 liter-container of a 32-year-old Macallan single malt called The Intrepid – is set to go up for live online auction on May 25, 2022 at Edinburgh-based auction house Lyon & Turnbull. The Intrepid was officially certified by Guinness World Records in September 2021 and […]
Ballantine’s Scotch whisky is collaborating with the video game series Borderlands to launch a limited edition bottle of whisky. In their first-ever video game collaboration, Ballantine’s will have a non-player character (NPC) – specifically, the bar mistress, Mad Moxxi – who will also hold the role of chief galactic expansion officer (CGEO). The Ballantine’s x […]
Actress Blake Lively [“Sisterhood of the Traveling Pants” and “Gossip Girl”] has released the first promotional video for her line of sparkling low-calorie mixers called Betty Buzz, which was originally released in September 2021. Lively’s Betty Buzz line-up offers five flavors – Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger […]
Eugene, Oregon-based Wolf Spirit Distillery has released their Puncher’s Chance® Bourbon in conjunction with the company’s first-ever television spot – entitled “Take Your Shot” – in their role as the official bourbon of the Professional Fighters League (PFL). Wolf Spirit Distillery was founded in 2017 in a building which formerly housed a laundromat in Eugene […]
Anheuser-Busch has begun the National Recycling League in 10 ballparks around the country to coincide with the start of the 2022 Major League Baseball baseball season. Anheuser-Busch’s army of volunteer “Recycling Hawkers” will patrol the 10 ballparks collecting used bottles, cans and cups for the company’s longtime nonprofit partner, Keep America Beautiful. A-B will also […]
Mexican beer brand, Estrella Jalisco, is introducing a “Vive Tu Estrella” grant to empower one person to pursue their true life’s passion. The grant is part of Estrella Jalisco’s new “Vive Tu Estrella” advertising campaign, which challenges its community to dare to live their lives authentically. According to a Pew Research study, Hispanics — especially […]
