soccer

Jameson Sponsors MLS League

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Irish whiskey brand Jameson is crossing the pond to support American football/soccer, announcing a multiyear partnership with Major League Soccer (MLS) to be the organization’s official Irish whiskey sponsor. The partnership means Jameson brand will have a significant presence at the matches with in-stadium promotions and on-site experiential events as well as promotions via national […]

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Betty Buzz Flies To Wrexham

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Tonic and mixer brand Betty Buzz has flown across the pond and “officially” been named as an official sponsor of the popular Welsh-based Wrexham Association Football Club (AFC) for the 2023-24 season. Wrexham was a team in the UK’s National League that gained worldwide notoriety after being purchased by actors Ryan Reynolds and Rob McElhenney […]

A Scottish Rye? Rye Not! (Episode 1002: April 30, 2023)

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Rye hasn’t been widely used by Scotch whisky distillers for decades, but Inchdairnie Distillery is doing something different for its first release: A Scottish single grain distilled from 53% malted rye and 47% malted barley. The distillery contracted local farmers to grow the rye grain, and released its first batch of RyeLaw this week. Inchdairnie managing director Ian Palmer joins us to explain the reasons for starting with a Scottish rye whisky. In the news, British Prime Minister Rishi Sunak says no to reconsidering a whisky tax hike set for August, while Diageo is joining the growing list of whisky Read More »

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