promotion

Redbreast Has Quite The Find With Andrew Scott

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Redbreast has ‘Quite the Find’ for their newest promotional campaign, enlisting the aid of Irish actor Andrew Scott [“Fleabag”] for their Irish single pot still whiskey. The new global campaign features the Bafta Award-winning Irish actor encouraging audiences via voice-over and meaningful glances to avoid the beetroot and to dig deeper to unearth ‘something amazing’ […]

The post Redbreast Has Quite The Find With Andrew Scott first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..

Green River Evokes Spirits For Promotion Of Their Bourbon

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Green River Distilling has debuted their new promotional campaign entitled “Raise Your Spirits” which revives a joke-telling ghost as part of the quality control process. Green River Distilling is based in Owensboro, Kentucky, was founded in 1885 and is listed as the 10th oldest licensed distillery in the state. Nearby family-owned Bardstown Bourbon Company purchased […]

The post Green River Evokes Spirits For Promotion Of Their Bourbon first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..

Maker’s Mark Asserts Perfect Unreasonableness

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Maker’s Mark bourbon dropped their latest advertising promotional campaign this week with a video depicting a man traveling to a remote location to harvest a large chunk of ice which he then transports back to his similarly isolated cabin so that…

Sovereign Collabs With Pernod Ricard To Produce Deacon Whisky

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Sovereign Brands – known for wine and spirits [Bumbu rum] has collaborated with spirits behemoth Pernod Ricard to create their first-ever Scotch whisky, which they are calling The Deacon – a blended Scotch whisky originating from hand-selected drams from various Scottish regions, including Islay and Speyside. Sovereign’s The Deacon has the aforementioned blend of whiskies […]

Coors Light Officially Announces The Unofficial Start Of Summer

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Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products. The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment. The Coors Light […]

Third Time Is The Charm For Whyte & Mackay

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Whyte & Mackay has released Whyte & Mackay Triple Matured along with a promotional video featuring the blended Scotch whisky’s distinct triple maturation process.
Whyte & Mackay plans to have the promotion run during programming fo…

Betty Buzz Offers Whiskey-Mixing Alternatives

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Actress Blake Lively [“Sisterhood of the Traveling Pants” and “Gossip Girl”] has released the first promotional video for her line of sparkling low-calorie mixers called Betty Buzz, which was originally released in September 2021. Lively’s Betty Buzz line-up offers five flavors – Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger […]

Johnnie Walker Wants You To Keep Walking

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Diageo-owned Johnnie Walker – global purveyor of blended Scotch whisky – is promoting their spirit by imploring consumers to ‘Keep Walking’ as more bars and pubs open up worldwide in emerging from the Covid-19 pandemic. The video promotion features a mash-up of famous songs including Run DMC and Aerosmith’s “Walk This Way”, Loretta Lynn’s “These […]

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