Lunar New Year

Johnnie Walker Collabs With Ronny Chieng For Lunar New Year

Blended Scotch brand Johnnie Walker has collaborated with Malaysian-born actor/comedian Ronny Chieng – one of the stars of the wildly popular 2018 “Crazy Rich Asians” feature film – to celebrate the Lunar New Year. Diageo-owned Johnnie Walker is launching a humorous marketing campaign to promote Lunar New Year celebrations with Chieng, who is also an […]

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Royal Salute Celebrates Lunar New Year With Special Edition 21-Year-Old

Blended Scotch whisky brand Royal Salute has released a special edition 21-Year-Old whisky celebrating the 2025 Lunar New Year – the Year of the Snake – as well as a gift pack alongside the whisky. The gift pack for Royal Salute 21-Year-Old Signature Blend was created by Chinese illustrator Jason Lyon, and depicts symbols of […]

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Glenfiddich Reveals Lunar New Year Whisky

Glenfiddich has collaborated with ink artist Zhang Yu on limited edition whisky releases celebrating the Lunar New Year 2025 – the Year of the Snake – though Yu’s design skips the snake and instead features an encounter between the Glenfiddich stag and a mythical deer king. Glenfiddich will showcase Yu’s work on the Glenfiddich 21-year-old […]

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Johnnie Walker Preps For The Lunar New Year With Blue Label Edition

Blended Scotch whisky icon, Johnnie Walker has released a limited edition label design for their Lunar New Year Blue Label whisky celebrating 2025 as the Year of the Snake. The label was designed by Asian American artist James Jean and is said to symbolize an ‘auspicious ambition for constant progression and self-reinvention’, while featuring three […]

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Chivas Unveils Three Lunar New Year Designs

The Year of the Dragon – which is scheduled to begin on February 10, 2024 – received a trio of new limited edition box designs from Chivas, two for The Glenlivet and one for Royal Salute. Specifically, the Year of the Dragon whiskies are Royal Salute 21-Year-Old Signature Blend, The Glenlivet 18-Year-Old Single Malt and […]

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Martell Reveals Year Of The Dragon Cognac

Martell has revealed their special cognac for the Chinese Lunar New Year – the Year of the Dragon – which arrives on February 10, 2024. Specifically, Martell is dubbing it L’Or de Jean Martell 1715 Zodiac Edition – Assemblage du Dragon. L’Or de Jean Martell 1715 Zodiac Edition – Assemblage du Dragon has been blended […]

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Bowmore Launches Lunar New Year-Themed 18-Year-Old

Bowmore is celebrating the Lunar New Year – the Year of the Rabbit [depicted on the label] – with the release of an 18-year-old whisky. Bowmore 18-year-old Lunar New Year Limited Edition has been matured in both Oloroso and Pedro Ximénez sherry casks, bottled at 43% alcohol by volume [86 proof] and is said to […]

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