I recently uncovered a “transparency” page on Uncle Nearest’s website, but what I found only deepened my suspicions about their marketing practices. For a brand that touts honesty, their actions seem to tell a different story.I have long felt Uncle Nearest has been deliberately vague about their product’s true nature. They oscillate between labeling themselves … Continue reading “Uncle Nearest Transparency?”
Brown Sugar Bourbon? We all know that Bourbon by code can’t have any coloring or flavorings, so how does this grotesque whiskey exist? The answer is ‘Brown Sugar Bourbon’ is not Bourbon but a Whiskey Specialty; it’s listed in this product’s COLA application as a fanciful name. When a spirit type does not fall under … Continue reading “Fanciful Name Fallacy”
Brown Sugar Bourbon? We all know that Bourbon by code can’t have any coloring or flavorings, so how does this grotesque whiskey exist? The answer is ‘Brown Sugar Bourbon’ is not Bourbon but a Whiskey Specialty; it’s listed in this product’s COLA application as a fanciful name. When a spirit type does not fall under … Continue reading “Fanciful Name Fallacy”
One of the things that make Bourbon unique is that nothing can be added post distillation other than water. This is true regardless if it’s labeled Bourbon or Straight Bourbon. Other American whiskey types such as Rye, if it’s not labeled Straight, can have up to 2.5% HCFBM, which stands for Harmless Coloring Flavoring Blending … Continue reading “Label says Bourbon but it’s not?”
One of the things that make Bourbon unique is that nothing can be added post distillation other than water. This is true regardless if it’s labeled Bourbon or Straight Bourbon. Other American whiskey types such as Rye, if it’s not labeled Straight, can have up to 2.5% HCFBM, which stands for Harmless Coloring Flavoring Blending … Continue reading “Label says Bourbon but it’s not?”
