Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisk…
Rye hasn’t been widely used by Scotch whisky distillers for decades, but Inchdairnie Distillery is doing something different for its first release: A Scottish single grain distilled from 53% malted rye and 47% malted barley. The distillery contracted local farmers to grow the rye grain, and released its first batch of RyeLaw this week. Inchdairnie managing director Ian Palmer joins us to explain the reasons for starting with a Scottish rye whisky. In the news, British Prime Minister Rishi Sunak says no to reconsidering a whisky tax hike set for August, while Diageo is joining the growing list of whisky Read More »
Johnnie Walker has launched “Bold Steps” – a promotional short film starring actress Simone Ashley – that aims to support Diet Paratha’s Family Tree Mentoring, which helps British South Asians seeking opportunities in creative industries. The 27-year-old British-Indian actress Ashley, has starred in Netflix shows “Bridgerton” and “Sex Education” and is working on a remake […]
Diageo-owned Johnnie Walker has issued a cocktail contest challenge to bartenders worldwide – provide the best recipe for a cocktail using Johnnie Walker Black Label – those selected as the best recipes will get the chance to win an exclusive three-night immersive Black Label experience in Scotland at Diageo’s Johnnie Walker headquarters in Edinburgh. To […]
Johnnie Walker has collaborated with Shanghai-based designer Angel Chen to create a limited edition Johnnie Walker Blue Label bottle commemorating Chinese New Year – the Year of the Rabbit – which commences on January 22, 2023. In traditional Asian culture, the rabbit symbolizes beauty, elegance, longevity and mercy. Chen’s label for the blended Scotch brand […]
Johnnie Walker has released the fifth entry in their Johnnie Walker Blue Label Ghost and Rare limited edition Scotch whisky series – Johnnie Walker Blue Label Ghost and Rare Port Dundas – showcasing the now-closed [2010] Port Dundas distillery in Glasgow. Johnnie Walker Blue Label Ghost and Rare Port Dundas, features whisky from Port Dundas […]
Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky an…
Johnnie Walker has collaborated with nightlife discovery app Dusk for a free giveaway promotion of Johnnie’s & Lemonades at select UK venues – the year-long collaboration will hand out 270,000 Johnnie & Lemonades given away at participating UK venues. The Dusk app offers its users the chance to claim one free drink a day, as […]
Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. It was created as we cannot write full articles or do justice to every piece received. It features items from around the world of whisky an…
Scotch whisky giant, Johnnie Walker, has peered into the future and released their Blue Label Cities of the Future 2220 series – representing their vision of nine world cities and the planet Mars two centuries from now on Johnnie Walker Blue Label whiskies. Johnnie Walker Blue Label Cities of the Future 2220 features the cities […]
