johnnie walker

Fore! Johnnie Walker Tees It Up With Devereaux For Golf Collab

Diageo-owned blended Scotch whiskymaker Johnnie Walker has launched The Johnnie Walker Clubhouse – a collaboration with golf apparel brand Devereaux Golf – that intends to focus on the Gen Z/millennial younger modern golfer [as opposed to the old-school country-club type]. The new Johnnie Walker/Devereaux Golf collab will be manifested in three new capsule golf collections, […]

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Johnnie Walker Talks Women’s World Cup

Diageo-owned Johnnie Walker has employed actress Hannah Waddingham [‘Ted Lasso’] to promote the upcoming 2023 Women’s World Cup and encourage people to watch women’s sports this summer. Waddingham stars in a promotional video for Johnnie Walker ahead of the Women’s World Cup, which begins tomorrow in Australia and New Zealand and runs through August 20, […]

A Scottish Rye? Rye Not! (Episode 1002: April 30, 2023)

Rye hasn’t been widely used by Scotch whisky distillers for decades, but Inchdairnie Distillery is doing something different for its first release: A Scottish single grain distilled from 53% malted rye and 47% malted barley. The distillery contracted local farmers to grow the rye grain, and released its first batch of RyeLaw this week. Inchdairnie managing director Ian Palmer joins us to explain the reasons for starting with a Scottish rye whisky. In the news, British Prime Minister Rishi Sunak says no to reconsidering a whisky tax hike set for August, while Diageo is joining the growing list of whisky Read More »

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