Pernod Ricard Jumps Into Retail, Acquiring The Whisky Exchange
By Mark Gillespie September 21, 2021 – Like other spirits companies, Pernod Ricard has been nibbling at the edges of the e-commerce business with in-house platforms. Now, the number-two spirits producer is taking a shark-sized bite with a deal to acquire London-based retailer The Whisky Exchange from founders Sukhinder and Rajbir Singh. The brothers entered the retail business 22 years ago with a single shop in London, and have expanded over the years to become one of the world’s leading online retailers of whiskies and other spirits while opening two additional locations in London. Terms of the deal were not Read More »