investment

New England Barrel Company Secures Investment From Diageo’s Pronghorn

New Hampshire-based whiskey producer New England Barrel Company has secured an investment from Pronghorn [Diageo’s incubator] to expand their portfolio of brands, which currently includes 20 brands. New England Barrel Company’s portfolio features a pair of bourbons along with several limited edition single barrel whiskies [all of which are bottled from distilleries sourced in the […]

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Truffle Hunting for Whisky History (Episode 965: August 14, 2022)

Andrew Welford is described as a “truffle hunter” for whisky history, but his best find to date didn’t sell for a penny. In fact, he donated an original John Walker & Sons shares ledger from 1944 that he found on eBay to Diageo’s corporate archive in Scotland. We’ll talk with him and Isabel Graham-Youll of Whisky.Auction, who helped bring together the book with its new home. In the news, the Kentucky Bourbon Benefit auction to help the state’s flooding victims is underway with bidding already exceeding $250,000. We’ll have that story and much more, including a Major League Baseball team Read More »

35 Years on Forty Creek (Episode 963: July 31, 2022)

Forty Creek master blender Bill Ashburn celebrated his 35th anniversary in the whisky business this week, and he’s one of those blenders content to stay out of the spotlight most of the time. Ashburn and John Hall put Canadian Whisky on a new course in 2000 when they released the Forty Creek Barrel Select and Three Grain whiskies, and Ashburn’s whiskies have won countless awards since then. He’ll join us on this week’s WhiskyCast In-Depth. In the news, we have details on the U.S. government’s proposal to create an official definition for American Single Malt whiskies, along with Beam Suntory’s Read More »

Sipp’n Corn Review – Beanie Babies or Bourbon?

In Bourbon Whiskey: Useful Alternative Investment or just the next Beanie Baby? (2020), authors Carson Hartig, Conor Lennon, and Keith Teltser studied nearly a decade of bourbon secondary market sales data and considered whether bourbon ought to be considered a “collectible,” like fine art,…

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