Heineken has unveiled a new promotional campaign starring the National Basketball Association’s Josh Hart of the New York Knicks which encourages Heineken consumers to remove their social life from social media formats. Heineken initiated their “Social Off Socials” research study last month and found that 94% of Americans are currently part of group chats with […]
Campari Group has acquired a 14.6% stake in the owner of Scotland’s Bunnahabhain, Deanston, and Tobermory distilleries for $92 million. The Italian company bought the… Read More
Heineken pulled a fast one on poor, unsuspecting football fans when they employed former England international football players-turned-pundits, Jill Scott and Gary Neville, to switch their social media accounts as part of a Heineken® gender bias social experiment entitled, “The Social Swap” with, unfortunately, predictable responses as Scott’s account featuring comments by Neville was on […]
The post Heineken Makes Social Swap first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..
After promising to do so for nearly a year and a half, Heineken finally followed through on their promise and sold off their Russian beer business for €1 – to Russian-owned Arnest, an aerosol can maker. The Dutch brewer will absorb a loss of €300 million – nearly $325 million – on the “sale”. Many […]
The post Heineken Jettisons Russian Beer Business first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers […]
Opening a Heineken can have an influential effect on today’s society in “The Closer” – the name for a high-tech bottle opener that immediately shuts down all work applications when a bottle of Heineken is opened with it.
