Campari Takes Minority Stake in Capevin
Campari Group has acquired a 14.6% stake in the owner of Scotland’s Bunnahabhain, Deanston, and Tobermory distilleries for $92 million. The Italian company bought the… Read More
Heineken
Heineken Makes Social Swap
Heineken pulled a fast one on poor, unsuspecting football fans when they employed former England international football players-turned-pundits, Jill Scott and Gary Neville, to switch their social media accounts as part of a Heineken® gender bias social experiment entitled, “The Social Swap” with, unfortunately, predictable responses as Scott’s account featuring comments by Neville was on […]
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Heineken Jettisons Russian Beer Business
After promising to do so for nearly a year and a half, Heineken finally followed through on their promise and sold off their Russian beer business for €1 – to Russian-owned Arnest, an aerosol can maker. The Dutch brewer will absorb a loss of €300 million – nearly $325 million – on the “sale”. Many […]
The post Heineken Jettisons Russian Beer Business first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..
Heineken Launches “Less Bitter” Island’s Edge Stout
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers […]
Heineken Presents The Closer
Opening a Heineken can have an influential effect on today’s society in “The Closer” – the name for a high-tech bottle opener that immediately shuts down all work applications when a bottle of Heineken is opened with it.