Hennessy has been the official spirit brand of the National Basketball Association [NBA] since February 2020 and now – after two years of the Covid-19 pandemic – are ready to “make their moves” digitally during this weekend’s 2022 NBA All-Star Game activities.
Beginning today, Hennessy reveals three “floors” of online activities dubbed the “Digital House of Moves”:
1st floor – “The Court,” featuring a “hologram performance” of a new song [“Pushin’ P”] by hip-hop artist Gunna.
2nd floor – “The Gallery,” with art installations by artists Felipe Pantone, Kevin Couliau, Daomey and Victor Solomon [who recently redesigned the Kia Kobe Bryant All-Star MVP Trophy].
3rd floor – “The Bar,” featuring recipes for the Hennessy’s NBA-themed cognac cocktails.
Hennessy will also continue its “Make Moves That Start Movements” commercials throughout coverage of the weekend’s NBA activities on TNT and NBA TV, including the “Celebrity Game” on Friday, “All-Star Saturday Night” on Saturday, and the “All-Star Game” itself on Sunday.
Exclusive prizes, including an autographed Russell Westbrook jersey, can also be won through the activation.
The Hennessy digital house can be accessed at www.hennessyhouseofmoves.com.
