Eddie Russell

Master’s Keep Beacon

Everyone has their favorite Master’s Keep. For some it’s the elegance of the eponymous inaugural release, for others it’s the complexity of Decades. For me, Revival, Unforgotten, and the 17-year Bottled in Bond have long traded places as the top three….

A Day at Wild Turkey

Each visit to Wild Turkey presents its own level of excitement.
The post A Day at Wild Turkey appeared first on Rare Bird 101.

Russell’s Reserve 15

Russell’s 15 … It’s the talk of the town. If you visit YouTube and search for “Russell’s Reserve 15,” you’ll find no less than two dozen videos (likely more than that). And I get it. It’s an amazing bourbon. It truly is. But if I’m being completely hon…

Wild Turkey’s Triumph (Part 2)

This is the second installment of a two-part series. For the first installment please see Wild Turkey’s Triumph (Part 1). With the exception of 2016, Wild Turkey has introduced a new Master’s Keep expression each year for the last nine years. It …

Wild Turkey’s Triumph (Part 1)

Back in 2018, I published “The New Golden Age of Wild Turkey (and Why You Should be Paying Attention).” In that post I looked back on the history of the brand, divided it into eras, and concluded by speculating on its future. As I was reading it over r…

Press Release: Wild Turkey Master’s Keep Triumph

Master’s Keep Triumph, the oldest age-stated rye whiskey ever to be released by Wild Turkey, will be available for US online presale and in-store at select US retailers ahead of Father’s Day
The post Press Release: Wild Turkey Master’s Keep Trium…

An Event for Generations

There are certain moments in my whiskey journey that I’ll never forget (most of which were firsts): my first sip of 1980’s Wild Turkey, meeting Jimmy and Eddie Russell for the first time, my first Russell’s Reserve private selection, the publication of…

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