Diageo

Crown Royal Shutters Bottling Plant In Canada

Crown Royal

London-based spirits behemoth Diageo – owners of Crown Royal – have announced plans to shutter its plant in Ontario, Canada, and move operations to the USA. Crown Royal was initially introduced 86 years ago to celebrate a visit by King George VI and Queen Elizabeth, and was only available in Canada until the 1960s, when […]

Bulleit Sour Makes Its Debut

Bulleit Whiskey Sour has made its debut as the eighth and newest member of The Cocktail Collection – an assortment of ready-to-serve (RTS) cocktails produced by companies under the umbrella of spirits behemoth Diageo. Bulleit Whiskey Sour cocktail features Bulleit whiskey, lemon juice, and honey and is suggested to be poured over ice in a […]

Diageo Riffs With Live Nation In The UK

UK-based spirits behemoth Diageo has signed a multi-year deal with USA-based Live Nation Entertainment to become the official spirits partner of 16 live music events and festivals across the UK, including Download, Wireless, Reading and Leeds, Latitude, Wilderness and Parklife. Some of the Diageo brand experiences to be found at festivals this summer include the […]

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