Diageo-owned blended Scotch whiskymaker Johnnie Walker has launched The Johnnie Walker Clubhouse – a collaboration with golf apparel brand Devereaux Golf – that intends to focus on the Gen Z/millennial younger modern golfer [as opposed to the old-school country-club type].
The new Johnnie Walker/Devereaux Golf collab will be manifested in three new capsule golf collections, featuring embroidered hats, T-shirts and a golf towel in bright colors for both men and women. The first collection is available at devereuxgolf.com/collections/johnnie-walker.
The first collection has already debuted last month at the Charles Schwab Challenge Memorial Day Weekend at the Colonial Golf Course’s 14th Green, at the ‘The Johnnie Walker Clubhouse,’ which was open to guests 21 and over who could sample Johnnie Walker whilst viewing the new gear.
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