Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products.
The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment.
The Coors Light promotion depicts “unofficial” summer activities such as “unofficial air conditioning” (a man cooling off as he reaches into a store’s refrigerated case for his beer) and “unofficial pool party” (a woman relaxing in a kiddie pool).
Additionally, 12-ounce cans of Coors Light also have a QR code on each can that promises “experiences, prizes and more.”