collaboration

Jameson Signs EFL Footballer Jameson

Jameson Irish whiskey has signed up with another Jameson – Kyle Jameson, a defender for Newport County – as part of their sponsorship deal with the English Football League (EFL). Jameson plays in League Two of the EFL – the same league as the popular Wrexham – with Newport County is currently in 13th place […]

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No Sleep Beverage Invests In Nine Banded Whiskey

Texas-based Nine Banded Whiskey Distillery has collaborated with former Pernod Ricard executive Nick Papanicolaou’s No Sleep Beverage investment company with a $10 million funding boost from NSB. In addition to producing spirits, Papanicolaou’s NSB investment will help Nine Banded construct their whiskey tasting room at the distillery’s home base of Austin. Nine Banded Whiskey was […]

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Molson Coors And Coca Cola Collab On Peace Hard Tea

Molson Coors and Coca-Cola have collaborated to produce Peace Hard Tea – an alcohol-infused creation of the Coca-Cola-owned Peace Iced Tea brand. Peace Hard Tea is 5% alcohol by volume [10 proof] and is offered in three flavors – Freedom of Peach, More Peace More Lemon, and Really Really Razzy. Peace Hard Tea is being […]

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Aussies Mr. Black And Starward Collab On Whisky Liqueur

A pair of popular Australian spirits producers – Mr. Black and Starward – have collaborated to create Double Cacao, a limited edition whisky and coffee-based liqueur. As their contribution to the collab, Mr. Black offers infused cacao nibs from Tanzania along with their coffee liqueur, which is then blended with Starward’s gold medal-winning Peated Finish […]

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Bimber Issues Fourth Spirit Of The Underground Release

London-based Bimber has released the fourth installment of their Spirit of the Underground collaboration with Transport for London, this time highlighting four new stations located in the West End of London – Covent Garden, Green Park, Leicester Square and Piccadilly Circus. Bimber’s Release No.4 is a creation of four single cask whiskies specifically paired with […]

Caskade Debuts Born In A Storm With Deacon Blue

Glasgow-based independent bottler Caskade has released Born in a Storm – their debut single malt whisky created in a collaboration with Scottish pop band Deacon Blue. Caskade’s “Born in a Storm” was distilled on Orkney, then matured for 13 years ageing in a single cask before being finished in an ex-Oloroso sherry cask specifically selected […]

Netflix Collabs With White Claw For Murder Mystery Game

Streaming media giant Netflix and hard seltzer White Claw have collaborated to produce a limited-edition murder-mystery game called “Crack the CLAW” in celebration of the forthcoming release of Netflix’s “Glass Onion: A Knives Out Mystery”. The game is available for limited purchase and comes with official rules, a moderator script and ten double-sided coasters that […]

Loch Lomond Collabs With Bread Ahead

Highland distillery, Loch Lomond Whiskies, has collaborated with London-based Bread Ahead bakery as the initial entry in their Remarkable Makers campaign – an effort to illuminate the whisky-making process. In conjunction with the campaign, Loch Lomond has released their new Distillery Edition, a nine-year-old single malt created using Chardonnay wine yeast which is said to […]

Bowmore Reveals Second Release Of Aston Martin Collab

Bowmore has released a 22-year-old single malt – the second whisky of their collaboration with Aston Martin in the Master’s Selection series. Bowmore Master’s Selection Edition 2 22-year-old single malt was matured in both American oak hogsheads and sherry butts, bottled at 51.5% alcohol by volume [103 proof] and is said to contain notes of […]

Seth MacFarlane Brings Bear Fight

“Family Guy” creator Seth MacFarlane has acquired an equity stake in American single malt whiskey Bear Fight and collaborated with Next Century Spirits to be the “storyteller” of Bear Fight, which launched in May 2022. “There’s a lot of whiskey out there. So for me to put my name on it, you know it’s either […]

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