collaboration

Crown Royal Hitches Ride With Country Singer

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crown royal whisky

Crown Royal blended Canadian whisky has collaborated with country music artist Kane Brown to be the official sponsor of Brown’s The High Road Tour, which recently launched in Nashville. Crown Royal hosted Brown’s backstage VIP area, where attendees received exclusive concert merchandise, were offered signature Crown Royal-laden cocktails such as the Crown Royal Ranch Water […]

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Bowmore Reveals Latest Aston Martin Whisky Collaboration

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Islay-based distillery Bowmore has released ARC-54, their second – and last – whisky in their ARC series collaboration with luxury automobile maker Aston Martin. Bowmore ARC-54 is a 54-year-old whisky distilled in November 1968 and presented in a handblown crystal decanter inspired by the design of Aston Martin’s Valkyrie hypercar. Bowmore ARC-54 was matured in […]

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Chivas Regal Collabs With Ferrari Formula One Driver Charles Leclerc

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Blended Scotch whisky brand Chivas Regal has collaborated with Ferrari Formula One driver Charles Leclerc to make him the Chivas regal global brand ambassador in a multi-year collaboration. Chivas Regal had previously signed on with Leclerc’s Scuderia Ferrari HP Formula One team as an official team partner. Leclerc, who is one of the favorites to […]

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Crown Royal Collabs With Starter For Super Bowl Gear

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Diageo-owned Canadian blended whiskey brand Crown Royal – the official whiskey brand of the National Football League – has collaborated with sports apparel maker Starter to produce a limited edition satin jacket in celebration of Super Bowl LIX, which will be held in New Orleans, Louisiana, on Sunday, February 9, 2025. The product of the […]

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Elvis Whiskey Ice Cream Is In The House

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Elvis Presley liked Monty Python and sequined jumpsuits, but what he really liked – to his ultimate demise, perhaps – were banana, peanut butter and bacon sandwiches. Now, you can be just like the King and watch Monty Python in a sequined jumpsuit while enjoying a pint of Midnight Snack, flavored with the King’s Midnight […]

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Glenmorangie Collabs With Makoto For Limited Edition Single Malt

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Glenmorangie has collaborated with acclaimed Japanese conceptual artist Azuma Makoto to create a limited edition single malt – Glenmorangie Dr Bill Lumsden x Azuma Makoto 23 Years Old – inspired by the Japanese concept of ‘shinra bansho’, which represents all of nature – ‘the ground, the sky and everything in between’. The Glenmorangie Azuma Makoto […]

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Fore! Johnnie Walker Tees It Up With Devereaux For Golf Collab

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Diageo-owned blended Scotch whiskymaker Johnnie Walker has launched The Johnnie Walker Clubhouse – a collaboration with golf apparel brand Devereaux Golf – that intends to focus on the Gen Z/millennial younger modern golfer [as opposed to the old-school country-club type]. The new Johnnie Walker/Devereaux Golf collab will be manifested in three new capsule golf collections, […]

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Jameson Signs EFL Footballer Jameson

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Jameson Irish whiskey has signed up with another Jameson – Kyle Jameson, a defender for Newport County – as part of their sponsorship deal with the English Football League (EFL). Jameson plays in League Two of the EFL – the same league as the popular Wrexham – with Newport County is currently in 13th place […]

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No Sleep Beverage Invests In Nine Banded Whiskey

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Texas-based Nine Banded Whiskey Distillery has collaborated with former Pernod Ricard executive Nick Papanicolaou’s No Sleep Beverage investment company with a $10 million funding boost from NSB. In addition to producing spirits, Papanicolaou’s NSB investment will help Nine Banded construct their whiskey tasting room at the distillery’s home base of Austin. Nine Banded Whiskey was […]

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Molson Coors And Coca Cola Collab On Peace Hard Tea

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Molson Coors and Coca-Cola have collaborated to produce Peace Hard Tea – an alcohol-infused creation of the Coca-Cola-owned Peace Iced Tea brand. Peace Hard Tea is 5% alcohol by volume [10 proof] and is offered in three flavors – Freedom of Peach, More Peace More Lemon, and Really Really Razzy. Peace Hard Tea is being […]

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