New York-based NBTV – a direct-to-consumer personalized video shopping platform – is preparing to launch in the UK in December 2021.
Founded in 2018, NBTV via their Spirits Network is a streaming service featuring ‘shoppable entertainment’ in the form of original programming focused on spirits and cocktails.
NBTV is currently scheduled to debut in the UK in December with a new series called “Shake Off”, in which bartenders compete to create the best cocktail for a panel of judges, with the winner receiving a cash prize.
