Chivas Brothers

Pernod Ricard to Invest $110 Million at Speyside Distilleries

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April 29, 2022 – Pernod Ricard is planning major expansions at its Aberlour and Miltonduff distilleries in Scotland. The two Speyside distilleries will receive a total of £88 million ($110 million USD) in upgrades that will increase production by 14 million liters of alcohol annually. In a news release, the company’s Chivas Brothers unit unveiled plans for an all-new still house at Aberlour, along with a new visitors center to replace the tiny shop at the distillery’s main gate. The distillery’s production will be doubled to nearly eight million liters of alcohol each year using sustainable distilling technology as part Read More »

Pernod Ricard Jumps Into Retail, Acquiring The Whisky Exchange

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By Mark Gillespie September 21, 2021 – Like other spirits companies, Pernod Ricard has been nibbling at the edges of the e-commerce business with in-house platforms. Now, the number-two spirits producer is taking a shark-sized bite with a deal to acquire London-based retailer The Whisky Exchange from founders Sukhinder and Rajbir Singh. The brothers entered the retail business 22 years ago with a single shop in London, and have expanded over the years to become one of the world’s leading online retailers of whiskies and other spirits while opening two additional locations in London. Terms of the deal were not Read More »

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