Heineken has unveiled a new promotional campaign starring the National Basketball Association’s Josh Hart of the New York Knicks which encourages Heineken consumers to remove their social life from social media formats. Heineken initiated their “Social Off Socials” research study last month and found that 94% of Americans are currently part of group chats with […]
Four Walls Irish American Whiskey is inviting people to “hang” in a new online video promotional campaign featuring the Four Walls founding trio of Rob McElhenney [who changed his name to Rob Mac in June 2025], Charlie Day and Glenn Howerton – and who are all stars of the long-running comedy TV show “It’s Always […]
Bulleit Frontier Whiskey has begun a new promotional campaign espousing those people who “walk the walk” as opposed to those who “talk the talk”. Bulleit’s campaign is titled “Doing Over Dreaming” and arrives with a quartet of 15-second video spots emphasizing Bulleit Bourbon and Bulleit Rye. Bulleit’s promotional campaign runs across their social channels as […]
Maker’s Mark bourbon dropped their latest advertising promotional campaign this week with a video depicting a man traveling to a remote location to harvest a large chunk of ice which he then transports back to his similarly isolated cabin so that…
Beam Suntory-owned Maker’s Mark – a small-batch Kentucky bourbon produced in Loretto, Kentucky – is launching a new worldwide promotional campaign in 2024 but have already produced a snippet of what is yet to come. The first video in that promotion is entitled “They Say” [in six, 15 and 30-second versions] and will be seen […]
Johnnie Walker has launched “Bold Steps” – a promotional short film starring actress Simone Ashley – that aims to support Diet Paratha’s Family Tree Mentoring, which helps British South Asians seeking opportunities in creative industries. The 27-year-old British-Indian actress Ashley, has starred in Netflix shows “Bridgerton” and “Sex Education” and is working on a remake […]
Irish whiskey industry giant, Jameson, is pumping the pre-emptive brakes on responsible drinking two months before St. Patrick’s Day via a collaboration with Irish actress/comedian, Aisling Bea, in a promotional campaign titled ‘Jameson. Easy Does It’. The promotional video depicts several social drinking occasions although not the big one – St. Patrick’s Day – and […]
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers […]
Iconic Highland distillery, Glenmorangie, has released the second installment of their ‘It’s kind of delicious and wonderful’ promotional campaign. The promotion features six scenes inviting viewers to step into the world of Glenmorangie, where everything is ‘kind of delicious and wonderful’ The six scenes where one might theoretically enjoy a Glenmorangie are a hot-air-balloon ride, […]
Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products. The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment. The Coors Light […]
