Maker’s Mark bourbon dropped their latest advertising promotional campaign this week with a video depicting a man traveling to a remote location to harvest a large chunk of ice which he then transports back to his similarly isolated cabin so that…
Beam Suntory-owned Maker’s Mark – a small-batch Kentucky bourbon produced in Loretto, Kentucky – is launching a new worldwide promotional campaign in 2024 but have already produced a snippet of what is yet to come. The first video in that promotion is entitled “They Say” [in six, 15 and 30-second versions] and will be seen […]
Johnnie Walker has launched “Bold Steps” – a promotional short film starring actress Simone Ashley – that aims to support Diet Paratha’s Family Tree Mentoring, which helps British South Asians seeking opportunities in creative industries. The 27-year-old British-Indian actress Ashley, has starred in Netflix shows “Bridgerton” and “Sex Education” and is working on a remake […]
Irish whiskey industry giant, Jameson, is pumping the pre-emptive brakes on responsible drinking two months before St. Patrick’s Day via a collaboration with Irish actress/comedian, Aisling Bea, in a promotional campaign titled ‘Jameson. Easy Does It’. The promotional video depicts several social drinking occasions although not the big one – St. Patrick’s Day – and […]
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers […]
Iconic Highland distillery, Glenmorangie, has released the second installment of their ‘It’s kind of delicious and wonderful’ promotional campaign. The promotion features six scenes inviting viewers to step into the world of Glenmorangie, where everything is ‘kind of delicious and wonderful’ The six scenes where one might theoretically enjoy a Glenmorangie are a hot-air-balloon ride, […]
Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products. The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment. The Coors Light […]
Actor Gael Garcia Bernal was victorious in a legal tussle against Diageo-owned Johnnie Walker after the Mexican Supreme Court ruled that Diageo must compensate García Bernal for the unauthorized use of his image in a 2013 Johnnie Walker campaign that used García Bernal’s image as well as those of his family without consent. According to […]
Speyside whisky producer, The Glenlivet, has launched their 2021 holiday promotional campaign – “Seize The Season. Seize The Glenlivet” – as well as a sweepstakes. The Glenlivet Single Malt Scotch Whisky is offering holiday concierge services via their sweepstakes running through December 14, 2021. In the Glenlivet Holiday Concierge sweepstakes, two grand prize winners will […]
