Fortuna Brands, which operated from the late 1800's until the mid 1960's, has been revived and will re-enter the US market for the first time in over 50 years. It is being revived by the people behind Rare Character, which was founded in 2021 by Pablo Moix and Peter Nevenglosky. With the Fortuna brand, they have added Andy Shapira, who gained experience and insight at Heaven Hill.
We were fortunate to have had access to a few vintage bottlings of Fortuna, as well as the Hollenbach’s original flagship brand Glencoe. This helped produce a flavor profile to shoot for and shape the way we approach meticulously selecting the six barrels that make up each batch of Fortuna. We are proud of the results.
As for the bourbon... it is a blended Kentucky Straight Bourbon Whiskey, 102 proof (51% alcohol), aged a minimum of 6 years and carries an MSRP of $84.99. The plan is to offer in all 50 states. However, some states (Ohio... looking at you) take much longer than others. It carries the following tasting notes:
Nose: Orange blossom honey and plums. A nice brightness of cherry blossom and citrus oil.
Taste: Viscous. Lots of caramel, cherry and baking spice. It balances nicely with each sip showing off a little more of each note.
Finish: Long with plums, toasted sugar and tobacco.
Source: Rare Character Whiskey Company