Maker’s Mark bourbon dropped their latest advertising promotional campaign this week with a video depicting a man traveling to a remote location to harvest a large chunk of ice which he then transports back to his similarly isolated cabin so that…
There was a time when Belfast and the surrounding counties led the world in whisky production. Several factors led to that tradition all but disappearing… Read More
Balcones Distilling in Waco helped put Texas whiskey on the map when it opened in 2008, and this past weekend, the distillery marked it’s 15th… Read More
Dr. Bill Lumsden has been experimenting at both Ardbeg and Glenmorangie distilleries. His latest Ardbeg release, Heavy Vapours, involved taking part of the distilling system out of the picture just because he wanted to see what would happen if he did. At Glenmorangie, he has a whole year’s worth of projects for his experimental Lighthouse distillery. We’ll catch up with whisky’s mad scientist on this week’s WhiskyCast In-Depth. In the news, Scotland’s controversial alcohol marketing restrictions have been sent back to the drawing board, while the equally controversial deposit return scheme for bottles has been pushed back to next March. Read More »
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers […]
Iconic Highland distillery, Glenmorangie, has released the second installment of their ‘It’s kind of delicious and wonderful’ promotional campaign. The promotion features six scenes inviting viewers to step into the world of Glenmorangie, where everything is ‘kind of delicious and wonderful’ The six scenes where one might theoretically enjoy a Glenmorangie are a hot-air-balloon ride, […]
