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Coors Light Brings Back Chill Train For Super Bowl

A blast from the past will be returning for next weekend’s [February 11, 2024] Super Bowl contest between the San Francisco 49er’s and Kansas City Chiefs as the Coors Light Chill Train will be boarding passengers in their first-ever 100% dedicated Super Bowl advertisement. The lager-carrying locomotive first appeared in 2005, but has been silent […]

The post Coors Light Brings Back Chill Train For Super Bowl first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..

The Coors Light Chill Train gives a limited number of “passengers” in Canada and the USA a chance to virtually insert themselves into the train car during a 30-second advertisement. The train will go by in a blur during the actual Super Bowl broadcast spot, but Molson Coors will also be featuring a slo-mo version of the ad online in which each passenger will be visible. Each participant will receive a contract and be entitled to $500 in talent fees, in addition to receiving limited-edition commemorative items.

Seating has officially been opened to booking but a limited number of new opportunities to book a seat will be added daily at 10 a.m. PST through February 2, 2024 [aka Groundhog Day].

The post Coors Light Brings Back Chill Train For Super Bowl first appeared on Whisky Critic - Whisky Reviews & Articles - Style. Attitude. Whisky..

Third Time Is The Charm For Whyte & Mackay

Whyte & Mackay has released Whyte & Mackay Triple Matured along with a promotional video featuring the blended Scotch whisky’s distinct triple maturation process.
Whyte & Mackay plans to have the promotion run during programming fo…

Whyte & Mackay has released Whyte & Mackay Triple Matured along with a promotional video featuring the blended Scotch whisky’s distinct triple maturation process.

Whyte & Mackay plans to have the promotion run during programming for the 2022 French Open and current Formula One racing season.

Betty Buzz Offers Whiskey-Mixing Alternatives

Actress Blake Lively [“Sisterhood of the Traveling Pants” and “Gossip Girl”] has released the first promotional video for her line of sparkling low-calorie mixers called Betty Buzz, which was originally released in September 2021. Lively’s Betty Buzz line-up offers five flavors – Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger […]

Lively’s Betty Buzz line-up offers five flavors – Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger Beer – each can make two drinks when mixed with any spirit.

The name is a reference to Lively’s late father, Ernie, who inspired her to name the line after her grandmother and aunt, who were both known as Betty. Lively’s husband, actor Ryan Reynolds, is the co-owner of Aviation American Gin, which was acquired by Diageo in 2020.

Betty Buzz is currently being made available in the USA and online [bettybuzz.com] with a variety pack of 12 priced $30.

Puncher’s Chance Debuts Bourbon

Eugene, Oregon-based Wolf Spirit Distillery has released their Puncher’s Chance® Bourbon in conjunction with the company’s first-ever television spot – entitled “Take Your Shot” – in their role as the official bourbon of the Professional Fighters League (PFL). Wolf Spirit Distillery was founded in 2017 in a building which formerly housed a laundromat in Eugene […]

“Take Your Shot” is currently scheduled to air on ESPN during the live broadcast of the Professional Fighters League in Arlington, Texas on Wednesday, April 20, 2022, but can also be viewed at: https://vimeo.com/699233806/057517ac78

Wolf Spirit Distillery’s Puncher’s Chance Kentucky Straight Bourbon is a five- and six-year-old blend of whiskies [in a collaboration with IJW Whiskey of Louisville, Kentucky], with a 75% corn, 13% rye and 12% barley mash bill and proprietary yeast, bottled at 45% alcohol by volume [90 proof] and is said to contain notes of apricot, maple and oatmeal.

Wolf Spirit Distillery’s Puncher’s Chance Kentucky Straight Bourbon is being made available for $35 per 750ml bottle.

Miller64 Settles Calorie “Debate” With Bud Light

In a television advertisement that ran before the Super Bowl, Miller64 settled the calorie “debate” with Bud Light’s Next by employing world-renowned mathematician Ken Ono, Thomas Jefferson Professor of Mathematics at the University of Virginia, to determine if 64 is a smaller number than 80. When asked in this commercial to solve this conundrum, Ono […]

When asked in this commercial to solve this conundrum, Ono maintains that 64 is less than 80 – thus proving that Miller’s Miller64 light beer product is lighter than Bud Light’s Next light beer with 80 calories.

Ono currently serves as the section chair for mathematics at the American Association for the Advancement of Science and is an expert in number theory. He’s published over 200 research articles and was awarded a Presidential Early Career Award for Science and Engineering.